We know what you’re thinking. Unless your company sells toys for teens, why would you ever market your business on an app used by teenagers? But here’s the thing. In the U.S., 43% of TikTok users are ages 20 to 39, and about 20% are over 40.
So, whether you are an aesthetic medical practice, a whisky distillery, an e-commerce brand selling grey sweatpants or rainbow-colored soccer balls, or any other company with clients ranging from 20 to 40+, your ability capture market share on TikTok is huge.
Although relatively new (crashing the social media party in 2018) as we write this in 2020, TikTok already has over 30 million monthly active users in the U.S. And the average user spends about 52 minutes a day on the app, cracking it open an average of eight times a day – over 40 billion video spins occur – are you dizzy yet? There’s a ton of opportunity for your brand to be seen by potential clients and customers.
TikTok is new to the world of social media (crashing the party in 2018) as we write this in 2020. Yet TikTok already has over 30 million monthly active users in the U.S. And the average user spends about 52 minutes a day on the app, cracking it open an average of eight times a day – over 40 billion video spins occur – are you dizzy yet? There’s a ton of opportunity for your brand to get in early AND be seen by tons of potential clients and customers.
We can tell you right off the bat how your industry could benefit from this new social media platform, so there’s no need for you to wait around, your ice cream melting, as you wonder if it’s the right flavor for you. We’ve studied the platform and know what works and what doesn’t. Default to our expert team here at iScreamSocialMedia and our one-of-a-kind TikTok marketing strategies that live to up the success of your campaigns.
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This is where our TikTok management team is truly golden. A new addition to the platform, TikTok advertising, consists of 4 different marketing strategy options. Our Tiktok ad strategies will enable you to reach thousands of users through precise targeting, ensuring your TikTok ads find the people most interested in your product or service.
What is in-feed video advertising on TikTok? Think Instagram Stories with multiple features like website clicks and app downloads. These in-feed native videos are up to fifteen seconds long, ar e full-screen, can have a musical background, and have a call-to-action (CTA) that redirects people toward your website. Boom.
Brand takeovers are when you create a full-screen, three-second image or GIF that is displayed when a user first opens TikTok. When you make a brand takeover, it’s your brand for the day and no one else’s. Linking your full-screen TikTok ad to a landing page or hashtag challenge further increases your exposure and reach. And if this sounds like something you simply don't have the bandwidth to deliver, no prob. It’s time you scream for iScreamSocialMedia.
Hashtag challenges are easy ways to promote your business and engage potential clients. Create a video and add a song to it. Then, challenge users to create or recreate content and add your branded hashtag. If you choose to sponsor your challenge, you’ll be placed on the discovery page for six days, maximizing reach, interaction, and engagement. Again, our team is happy to take care of the details for you.
Branded lens is an ad format that allows you to use 2D, 3D, and Augmented Reality (AR) effects that boost brand awareness, messaging, and engagement. In addition to bringing a profound level of user engagement, the variety of branded lenses on TikTok can be incorporated into hashtag challenges to create a stronger bond for the promotion of your services or products.
What is TikTok?
While it began as Musical.y, TikTok is now an app for making and sharing tall (vertical) videos that you scroll though like a news feed, and video creators have a multitude of tools at hand, ranging from filters to sound search. Self-expression is the main scoop of this video-sharing app, including authentic, classic content. The unpretentious vibe of this social media channel allows you to reveal your brand’s true personality which will cause users to connect with you. And that’s what builds trust. Some of the most viewed videos can range from cooking recipes to business and investing tips and from branded or celebrity influencer content to rants. The flexibility to show your authentic brand is arguably the greatest when using TikTok.
What should I post on TikTok for my business?
We know that TikTok thrives on trends, so understanding this and using what’s currently popular is key. We know how to choose and make videos that enhance visibility and extend reach. The algorithms work far differently than other social platforms where 100% of your videos will get seen by non-followers and their reactions and engagement determine if you “flop on the Tok” or get trending. TikTok is a delivery driver compared to most social media that serves as a restaurant. They seek out your perfect follows instead of encouraging them to find you. Don’t worry, we’ve got your back…
How often should I post on TikTok?
There’s no stock answer for this one. Honestly, whatever we say would sound vanilla. And that’s not fair when your brand may be more of a mint chocolate chip or raspberry sorbet. We do know that trends form and change daily, so what we tell you works best today may be something altogether different tomorrow. Brand awareness is most important, along with authentic high-quality content, so posting often with superb content is usually the right mix.
When is the best time to post on TikTok?
The answer to this question depends on a few factors. We analyze your audience and content to discover how many followers you have and what their gender split is since every brand and business will have differing best times to post. TikTok behaviors and trends change, and we adjust your ideal time as we need to. While time is TikToking, time of day is not the most important consideration when trying to maximize reach and engagement on the TikTok social platform. Our iScream team will work with you to figure that out and monitor it accordingly.