While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation. This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing is now a $1B industry, paying for followers, likes and views in an effort to seem more relevant can be tempting, but in the long run can end up backfiring, reflecting poorly on your brand and business.
2. From where do you think your fake followers originate?
Some fake accounts are used hundreds to thousands of times to auto-follow, auto-comment, auto-share and auto-like, in order to create the perception they are real. While others steal identities to appear real, including those of underage children. According to the New York Times, “At least 55,000 of the accounts [sold by one such company, Devumi] use the names, profile pictures, hometowns and other personal details of real Twitter users, including minors”. This is large-scale social identity theft, and not something you want to get your business in bed with.
3. Fake followers = fake sales
Unless you are trying to win endorsement deals by showing off your impressive followership — and even in that case, savvy businesses have ways to prove your followership is real before they invest — there is little to be gained. Many businesses and individuals, however, unknowingly have enlisted bots and companies who use them to bolster their follower counts. Beyond knowing participants, many businesses hire social media companies without realizing they are using bots to obfuscate their inability to organically and authentically grow follower counts using industry best practices. We predict (just as we suggested bots would see a legal crack down nearly 2 years ago when we decided to only add followers using real people and real work to entice people to follow our clients’ accounts) that the enforcement of these rules is only going to become more aggressive. We strongly recommend you ensure your social media management team is getting your followers legitimately or that you hire iScreamSocialMedia. To learn more about iScreamSocialMedia and our social media management services, paid social media advertising campaigns, and more reach out to us at GetTheScoop@iScreamSocialMedia.com.