Facebook Carousel Ads are all the rage now. And for good reason — they’re incredibly efficient! But what, exactly, are carousel ads, how do you create them, and why should you be using them in your social media marketing campaigns?
If you’ve been on Facebook in the past few years, you would undoubtedly have encountered one before as it is one of the most popular and enduring ad campaign formats.
What Are Facebook Carousel Ads?
Facebook Carousel Ads are a kind of ad that allows you to showcase multiple images and headlines in a single ad unit.
They’re perfect for telling a story or highlighting different features of your product or service. As the word itself suggests, Facebook’s carousel ads are designed to be cycled through, allowing users to see all images and headlines in the ad.
The cool part is that when users click on one of your images, they’ll be taken to a landing page or product page where they can learn more about what you’re selling. This can be a different page for each carousel, or the same page if you’re showing multiple images of the same product. Unlike a single image ad, carousel ads allow you to share more information with your viewers and hopefully persuade them to take action.
Why Use Facebook Carousel Ad Format?
There are some reasons why you should be using Facebook Carousel Ads instead of single image link ads in your social media marketing campaigns. Here are some:
Facebook Carousel Ads Have Better Ad Real Estate
You have heard the saying, “The more, the merrier,” right? Carousel ads on Facebook prove this point.
It isn’t true only because of the number of images you can include in your ad, but also because carousel ads are more engaging. When users see several images lined up instead of just one, they’re more likely to click to see the next image and eventually click to visit the business’s app or website.
This is especially accurate when it comes to mobile users. According to Facebook, Mobile News Feeds have twice as much real estate as desktop News Feeds, so they can show more information. That’s why carousels and slideshows perform better on mobile than static images.
And that’s good news because according to Backlinko, 98.5% of Facebook users access the social media network through mobile. So, if you’re looking to create an ad that will be seen by a majority of Facebook users, a carousel ad is the way to go.
Facebook Carousel Ads are Good for Getting Traffic
If you’re looking to generate traffic to your website or landing page, Facebook carousel ads are a great way to do it. With numerous images and headlines, you have more opportunities to capture the attention of viewers and persuade them to click through.
When the scope of your ad is to drive traffic to your website or landing page, carousel ads are a must because of their high click-through rate. Because carousel ads allow embedding a link in each image, viewers are more likely to click on at least one of your images and be taken directly to your website.
The primary goal of a carousel ad should always be to generate traffic, and this can easily be accomplished with the use of more than one image. You can also use this ad to present the benefits of your product or service over the features. It is the benefits, not the features, that attract potential customers, after all.
Carousel ads deliver great value because they show your audience how your product or service can improve their daily lives. This is why creating quality images and headlines that will emotionally connect with your audience is so important.
Facebook Carousel Ads for Lead Generation
When you’re looking to generate leads through Facebook ads, carousel ads are the way to go. With multiple images and headlines, you have more opportunities to grab the attention of potential customers and persuade them to provide their information.
Carousel ads are perfect for capturing leads because they allow you to share more information about your product or service more than you could with a single image.
As we mentioned earlier, when users click on one of your images, they’ll be taken to a webpage or app where they can learn more about the offer. This is a great opportunity for you to capture their contact information and add them to your email list.
The best way to generate leads with Facebook Carousel Ads is by creating a custom audience. With a custom audience, you can target people who have visited your website or landing page before. This is a great way to reach potential customers who are already interested in what you’re offering.
You can also target users based on their interests and demographics. With so many options for narrowing down your audience, you’re sure to find your exact target market for your carousel ad.
Facebook Carousel Ads are Great for Brand Awareness
When it comes to Facebook ads, brand awareness is key. This is why so many marketers turn to carousel ads — they allow you to share more value with your audience and keep their attention.
Recent studies have shown that Facebook carousel ads have a high engagement rate, which means they keep people on your ad longer and they interact with the ad better. This is great for spreading your brand’s message and creating a community of raving fans who will continue to engage with you and are even willing to share your posts and make them viral.
The great thing about Facebook ads is that you can test out what ads work best for you and your business. So while we believe carousel ads are one of the best available options, it might not be right for you. If you need help either getting your carousel ads up and running or finding the right kind of ads for your business, you can always reach out for a free consultation.