The iScream Social Media Blog

Why a Social Media Agency Might be Right for You

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A social media agency? Why would I need that? Social media is so simple, right? Sorry to be the bearer of bad news, but no. Social media management might actually be one of the most difficult digital marketing avenues because of how deceptively simple it is.

Because of this, many businesses think they can do it on their own and end up getting completely overwhelmed with how much actually goes into creating a strong social media presence. This is precisely why we believe a social media agency might be right for you.

Establish a Consistent Social Media Presence

Spontaneous posting to social channels is confusing to your customers and can make people wonder if your business is still up and running. More and more, consumers are using social media platforms as search engines. That means that beyond a standard Google search, customers are likely to search for you on platforms like Facebook and Instagram. If you haven’t posted in months or years, or if they can’t find you at all, they might take their business elsewhere. A consistent posting strategy builds trust, keeps your audience engaged and up-to-date on sales and events, and signals that your business is thriving.

There’s no secret formula when it comes to posting on social media. Some businesses crush it with three posts per week, while others choose to pursue their specific goals more aggressively with five or more posts per week. Whatever number ends up working best for you, the most important thing is consistency, which means that a reliable posting schedule is non-negotiable. And hey, if you’re not quite sure what this “algorithm” nonsense is about, that’s even more of a reason to give us a call. 

Access a Team of Social Media Experts

Maybe you’re at a different point in your journey. You understand that social media is important, but you’re still unsure about the right route to take. Should you hire an additional marketing team member whose role would be solely dedicated to social media? What about an intern? A college student who needs course credit? Maybe your sister’s-friend’s-cousin who went viral on Twitter that one time? Here’s the problem with that. When they quit and go somewhere else, you’re without a social media expert.

When you hire a social media agency, you are getting an entire team of experts–typically at a fraction of the monthly cost of another full-time employee. Instead of relying on one team member to juggle countless responsibilities and wear too many hats, you gain instant access to a creative team of skilled social media managers. What’s so great about a team? Simple. If one person leaves, you can guarantee there is someone else there to make sure the ball isn’t dropped.

Utilize First-Class Tools and Resources

Hiring a social media agency gives you access to a team of experts, and with it, a robust collection of software and resources utilized for your brand’s digital presence. You no longer have to worry about purchasing or teaching yourself how to use scheduling platforms, content management systems, design software, or endless apps. 

We’ve got it all in-house and ready to rock and roll. These are all a part of our toolkit we use on a daily basis to keep things running efficiently. So when you think about it, you’re not just getting a team of social media experts. But you’re also getting a team of social media tools and resources. Two teams for the price of one.

Make Decisions Fueled By Data

You did it! You got 500 likes on your latest Instagram post. You eagerly post another, and after a disappointing 40 likes, you start to wonder if Instagram is just acting up again. Why would one post flourish and a similar one flop? You dive into your Instagram Insights but the numbers seem confusing. What’s reach? What are impressions? You know answers might be hiding in the data, but you’re not sure what it all means.

When you hire a social media agency, strategy and data fuel everything. We analyze your social media insights, figure out what’s working well (and double-down), what’s not (and revisit the drawing board), and carefully decide our next move. Numbers don’t lie, but they don’t always tell the full story, either. We take a holistic approach when analyzing social reports, keeping a close eye on what types of content resonate best with your audience and what drives conversions. 

Save Your Time For What You Do Best

At the end of the day, one of the most valuable benefits of hiring a social media agency is saved time. As a busy business owner, it can be difficult to delegate social media to an already swamped marketing team, or try to take it on yourself. Like other digital marketing avenues, social media is nuanced and requires dedicated attention, especially if you want to experience success. 

Social media is a critical part of most brands’ marketing strategies, but not all business owners have the flexibility to take on that challenge on their own. With our talented team of professionals and years of expertise, we allow you to focus on what you do best, while we take care of the rest.