What is the sign of an effective Instagram Post, Story, or Reel? Sure, views are nice, but engagement is where you start to see real results. When it comes to Posts and Reels, you are really only left with Likes, Comments, and Shares. But Stories has another thing going for it: Stickers.
Story Stickers are interactive elements that you can add to your Stories to engage with your followers. They are a great way to highlight your brand’s personality and promote your business in a fun and creative way. The best part of all? They’re free and easy to use. But which Stickers are our favorites?
1. Quiz Sticker
We know that most people are mindlessly clicking through their stories just to get rid of those red circles on the top of their feed, but what better way to stop people in their tracks than with a trivia-style quiz. These little quizzes are an effective way to educate your audience on a topic, but is still entertaining.
With this sticker, you can enter your prompt/question at the top, and underneath you can add up to 4 possible answers to choose from.
2. Poll Sticker
The poll sticker is very similar to the quiz sticker where it allows minimal effort to stop someone in their tracks. This sticker prompts viewers to choose between two different options. This sticker allows the creator to learn more about the interests and preferences of their audience, rather than finding a right or wrong answer.
The poll sticker is best for getting feedback on any new ideas for your business. Thinking of launching a new service but are not sure if your audience would be interested? Ask a simple “Would you be interested in this new service?” poll and see how many users respond with a “yes” vs a “no”.
You can also use this format to ask “this or that” questions where there is no definitive right answer like there is with a quiz sticker. If you’re unsure about what kind of content your audience would like to see more of, don’t be afraid to ask them. “Would you like to see more behind the scenes or testimonials?” It’s almost like they’re making your content calendar for you.
3. Question Sticker
The questions sticker is the ultimate in active engagement because it actually requires a viewer to type out a response instead of just a simple tap within a quiz or poll. This type of sticker is obviously best for Q&A stories where you can have them answer a question that cannot be answered in a poll or quiz, of you can have them ask you questions that you can answer later.
4. Hashtag Sticker
This one seems like a no-brainer, but you’d be surprised as to how many people forget to populate their Stories with hashtags. By using the hashtag sticker, you can give easy access to similar content shared by other creators.
We all know how important hashtags are for social media, and that is no different for Stories. It is worth noting that you can only have one hashtag sticker on your story, so if you would like to use more, you can use the text feature and add as many as you’d like. That being said, don’t go too crazy with them.