We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.
1. Snap streamlines ad buying with new Multi-Format delivery tool
Snap is bringing more automation into the media buying process on its platform with a new ad-tech format. Advertisers globally can now buy multiple video formats in one ad set, helping marketers to optimize their media buys on the social media app.
Multi-Format delivery aims to change how marketers think about buying media on Snap, shifting to a more multi-product approach to drive performance, per the announcement. The new system is different from single product ad sets in that Snap’s machine learning tech will determine the best ad inventory to fill ad space based on format, goal, target audience and costs.
The social media company plans to expand Multi-Format delivery in early 2022 by adding self-serve augmented reality formats (AR), a move that could expose more Snapchat marketers to AR advertising and broaden the platform’s appeal among buyers.