TikTok has officially confirmed that they are testing a brand new paid subscription service. This is paving the way for creators on the platform to charge for their content. TikTok didn’t share any major details about when they will roll out this new feature to creators, how many creators are testing the feature, or what the pay structure will look like.
According to TikTok spokesman, this subscription service is a concept they are testing, and they are always thinking about new ways to bring value to our community and enrich the TikTok experience.
If this new feature is adopted, it would be the newest move by TikTok to help creators monetize their content. Previously, they introduced Creator Next hub with monetization tools and rolled out a tipping feature in December.
This new feature seems like it is spitting in the face of what TikTok stands for. The app’s major advantage over competitors is its uncanny algorithm that surfaces content to users’ For You pages, not to a follower page like the Instagram feed. This approach allows creators to reach users and ideally turn them into subscribers. And if creators are holding their best content for subscribers, that content is probably not available to fuel the algorithm, which could reduce their engagement since it wouldn’t be seen by the general public.
Luckily for TikTok, this isn’t just a problem that they are facing. All social media platforms trying to help content creators and influencers monetize their content are trying to balance engagement vs. letting creators monetize directly.
This new test is hot on the heels of Instagram’s announcement of their own paid subscriptions test with a small number of creators and influencers. It has a similar structure where subscribers will pay a monthly fee to access exclusive content from creators they follow, including Stories and Live videos. The tiers will range in price from $0.99 to $99.99 per month depending on what the creator decides to charge, and a purple badge will denote a subscriber’s status to the creator/influencer in the comments section.
TikTok, just like other social media platforms, is always changing so it can be difficult to stay on top of all the newest updates. But that’s why we are here. If you need help with your TikTok marketing, don’t hesitate to reach out or call us at 305-455-0720.