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How to Build a Social Strategy for 2024

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Have no social strategy? That is so 2023. The digital realm is constantly undergoing a whirlwind of transformation, shifting how we connect, share, and engage with the world around us, and it’s easy to get swept up in the current. A strategic approach is more vital than ever so you can adapt to algorithmic changes and tap into trends with ease. 

Understanding Algorithmic Changes:

In the algorithm, we trust (even when it’s continually updated and doesn’t always make sense). Social media platforms, like Instagram, Facebook, and TikTok, need vigilant monitoring to account for their frequent algorithm changes. What’s being pushed now? What’s being buried? What will “make the apps happy?”

Reminder: Every time an app adds a feature (like when Instagram added Threads) engagement drops across the board as the algorithm works to find its new normal. When this happens, don’t panic! This is an opportunity to try something new and see if it sticks or even stands out!

Trend Tracking:

We know your screen time is already off the charts, so you might as well try to identify trends as you doom-scroll. The more comfortable you get with knowing something will take off, the more you become a trendsetter! We’re already seeing the pendulum swing from short-form attention span content to long-form videos, and creators who become comfortable filming and editing these kinds of videos now will be in the prime spot when this trend becomes mainstream. 

Follow creators who are consistently ahead of the curve, and who aren’t afraid to change things up when a trend goes stale. By consuming their content you can anticipate shifts in content preference and adapt accordingly. 

Upgrading Your Equipment:

Your phone is your primary tool for content creation, so make sure it’s up to the task. If you’re still using an iPhone 11… please upgrade. It doesn’t have to be the latest model, just one with faster processing speeds and a higher-quality camera! Don’t just stop there – acquaint yourself with its camera’s settings, so you can access its full potential! Then order yourself a light that clips onto the top of your phone, a tripod that tracks movement, an Octobuddy (for on-the-go filming), and a tiny mic. There is nothing worse than a clear video with muffled audio. In today’s age, your phone isn’t just a tool; it’s your most impactful companion, so get the gear!

Planning Your Content:

While a lot of posts may seem spontaneous, successful social media strategies require planning. Developing both a weekly and monthly content calendar will help you see the big picture and remain consistent with posting, while also allowing for sparks of creativity. Incorporate trends, themes, and relevant hashtags into your planning to maximize visibility — this approach will not only keep your content fresh and aligned with current interests but also act as a visual guide. 

Conclusion:

Creating a social strategy for 2024 requires more than just a playbook; it demands strategic moves. By understanding the shifting landscape and staying ahead of the curve, you can position yourself as a trendsetter in the ever-evolving world of social media. Seize the spotlight, compose your narrative, and shine on the digital stage with your unique presence. There is an audience waiting for you! Need extra help? Reach out to our team at iScreamSocialMedia at 305-455-0720 or shoot us an e-mail to learn about our social media marketing services for small businesses like yours.