You’re well aware that your social media presence needs a serious boost, but let’s face it, the thought of managing it yourself is about as appealing as trying to juggle flaming torches while riding a unicycle. And here’s the kicker: not all agencies out there are cut from the same digital cloth – finding a reliable team to manage your brand’s social media is a daunting task.
But fear not, iScreamSocialMedia is here to rescue you from the social media abyss. (Reach out to learn more about our tasty services here). And, most importantly, we’ll steer clear of the most common social media faux pas any social media agency should avoid. So, what are those might you ask? Read on to learn more.
Post for the sake of posting
In social media marketing, quality trumps quantity. While it’s important to stay visible, bombarding every social media platform with revolutionary posts is unrealistic and a waste of time.
Being a leader on social media requires intentional posting, not mindless daily content just for the sake of it. Every post should be purposeful and strategically timed, using only the most effective formats (like Reels and Stories).
For example, if you want to promote your new latte, which IG post idea should you use?
• A stock photo of a latte with the flavors listed in the caption.
• A step-by-step Reel of your barista creating the drink with a voiceover explaining the flavor combination.
Sure, a stock photo (option 1) is much easier to throw on your feed. But, a Reel (option 2) is way more likely to engage your audience and appeal to the IG algorithm.
Let social media take away from your staff’s obligations
Working with a social media agency to manage your social media accounts like Facebook, Instagram, TikTok, and LinkedIn should NOT detract from you or other staff’s main responsibilities. Your receptionist should be answering phones, the manager overseeing staff, and the salesperson selling!
Instead, when you partner with a social media agency, they should handle the tedious tasks of editing, writing, hashtagging, organizing, posting, and everything else involved with social media management. And, the only thing needed from your team should be gathering some raw photos/videos in the office and approving the content calendar (~2 hours per month total)!
Miss out on trends
If you’re behind by only 1 month on a trend, it’s already been dead, mourned, and forgotten. It might seem easy to stay on top of all the trends, but after an 8-10 hour work day, the last thing you want to do is go on social media for work rather than fun.
As your social media agency, we scroll, scour, and save so you don’t have to. We’re always keeping an eye on the newest trends, and if one seems like it would be a good fit for your brand, we can make sure it gets done.
We would add some examples of current trends, but by the time this is approved and posted they’ll already be long gone!
Be afraid of new features
We get it. New technology can be intimidating, and how do you know which ones will actually stand the test of time? We’ve seen it countless times where a new feature or platform comes out, and people are too afraid to act and miss out on the initial hit of engagement.
Like Instagram Reels, which was first considered a blatant rip-off of TikTok, many felt that it would eventually become just another extinct IG feature. But the opposite happened. Instagram now values video content more heavily than images, meaning the algorithm favors Reels above all else. Your social media agency should help guide you on the newest social media features, platforms, and algorithm so your engagement never takes a hit.
This one seems like the biggest no-brainer out there, but you’d be surprised how many people and agencies participate in these behaviors. Entire accounts have been banned, disabled, or deleted because they tried to grow too quickly with vanity practices such as buying followers or likes. Anything the algorithm surmises could be a bot, can get you banned.
The value of iScreamSocialMedia isn’t only in what we do to help your business grow, but also in our commitment to honest practices for the health of your account. If you feel it’s time to either find a new media agency or begin your social journey, we can’t wait to meet you!