The New Year is here and many people use that as an opportunity to work on making themselves better. But why stop there? We’re going to help make your social media better by helping you avoid these 5 social media marketing mistakes.
4. Failing to Engage
Your social media updates are useless if no one cares, shares, or responds to them. Your posts and content should be designed to elicit conversations with your audience. If you don’t get these reactions, your overall strategy and the content should be revisited.
When a person responds or comments, be sure to reply. Every comment a customer posts, whether positive or negative, presents an opportunity to communicate with the customer directly. Be friendly and personable; after all, this is what social media is about. Luckily for you, we’ve already gone over how to engage with your social media followers.
5. Connecting as Opposed to Networking
Having thousands of random followers who don’t represent your ideal customers and have little to contribute will simply not produce desirable results. You want to attract and engage prospects, peers, or professionals who share the same views and interests and who will be instrumental in the success of your marketing efforts. By building and expanding your network, you will gain better access to prospects and other professionals and will increase the exposure for your messages and your content.
And make your interactions meaningful! Social media marketing is about adding value to a relationship. You should set aside the time to reach out and write personalized messages, engage in discussions, and share and comment on someone else’s content instead of just pushing yours down everyone’s throat. Treat these relationships the same way as your in-person ones. Adding value to these relationships will make others more likely to pay attention to what you have to say.