The iScream Social Media Blog

2023 Social Media Marketing Trends

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Another year, another time to go over new social media marketing trends. A lot has changed in the last year, but will 2023 be all that different from 2022 when it comes to social media? Probably. Social media is a fast medium, so it’s only natural for things to change quickly. Now let’s dive into what we think will be 2023 social media marketing trends.

1. Social Media Becoming a Stronger Shopping Platform

For years, social media has evolved from a relatively minor shopping platform to a significant economic force. For instance, people are happier buying things through social media functions such as shoppable Instagram posts and clicking through social ads. In addition, Facebook Messenger has a larger role in customer service and purchasing than ever.

Furthermore, according to Forbes Magazine, experts contend that social media trends toward social selling will increase rapidly. This is one thing where China was ahead of the curve before 2020, but America is expected to continue closing the gap. Perhaps this isn’t surprising, though, given the increased importance of influencers for customer acquisition.

3. Continued Domination of Video Content

According to YouTube, users watch an impressive 1 billion hours of content daily. It’s even more impressive when you consider that a large percentage of YouTube hours are consumer-generated. Branded content made by companies is also prevalent, but you can see the power that YouTube has overall.

However, YouTube isn’t the only show in town for video content. There’s Facebook Live, Vimeo, Instagram, and many more platforms. Added together, the potential for people and brands to distinguish themselves through video is incredible.

4. Short-form Video Content is Still Booming

Short-form content options include YouTube Shorts, Instagram Reels, TikTok, Pinterest Idea Pins, and Google Web Stories. Many of these options, like TikTok and YouTube Shorts, have emerged over the last few years, one of which becoming one of the most popular social media platforms around. In a free marketplace, new opportunities are bound to crop up whenever there’s money to be made. The very existence of newer video content options shows that video remains one of the big social media trends.

Is this it for social media marketing next year? Probably not. But this is definitely what we feel confident about. Last year would we have expected Elon Musk to buy Twitter and then put out a poll about if he should step down as CEO? Absolutely not. 

As you can see, social media marketing is an ever-changing medium, which makes it difficult to do effectively. If you need help with your social media marketing, don’t hesitate to reach out to us for a free consultation.