Another year, another time to go over new social media marketing trends. A lot has changed in the last year, but will 2023 be all that different from 2022 when it comes to social media? Probably. Social media is a fast medium, so it’s only natural for things to change quickly. Now let’s dive into what we think will be 2023 social media marketing trends.
3. Continued Domination of Video Content
According to YouTube, users watch an impressive 1 billion hours of content daily. It’s even more impressive when you consider that a large percentage of YouTube hours are consumer-generated. Branded content made by companies is also prevalent, but you can see the power that YouTube has overall.
However, YouTube isn’t the only show in town for video content. There’s Facebook Live, Vimeo, Instagram, and many more platforms. Added together, the potential for people and brands to distinguish themselves through video is incredible.
4. Short-form Video Content is Still Booming
Short-form content options include YouTube Shorts, Instagram Reels, TikTok, Pinterest Idea Pins, and Google Web Stories. Many of these options, like TikTok and YouTube Shorts, have emerged over the last few years, one of which becoming one of the most popular social media platforms around. In a free marketplace, new opportunities are bound to crop up whenever there’s money to be made. The very existence of newer video content options shows that video remains one of the big social media trends.