2021 Social Media Marketing Trends
Whether 2021 feels like an exciting new year of possibility or just a bizarre extension of 2020, one thing is for sure – it will bring a slew of new developments in the world of social media! What can you expect in the way of 2021 social media marketing trends? Our experts at iScreamSocialMedia weigh in with a few predictions.
3. Instagram Stories Requires Consistency
What was once considered just an “extra” to organic feed posts on Instagram, Stories have come to dominate the platform and are now crucial to the success of Instagram marketing strategies. 50% of people in a recent survey said they visited a website to buy a product or service after viewing an IG story and 58% of people surveyed said that they became more interested in a brand after seeing it in Stories. Stories sell. Period.
What’s the secret to driving leads and improving your ranking through Instagram Stories in 2021? Consistency. Unfortunately, most small businesses lack a clear strategy for Stories, posting only sporadically and without the proper use of hashtags, stickers, or other optimization tactics. Stand out from your competition by determining a set schedule for your stories, such as Mon/Wed/Fri or Tue/Sat – and then commit to it. Your followers will come to expect and look forward to your stories, and the algorithm will reward you.
4. Massive Opportunity for Small Businesses on TikTok
Speaking of short form video, we predict that the fast-growing video platform, TikTok, will remain one of the best social media platforms for small businesses to invest their time. While the app is more saturated now than it was a few months ago, companies still have a chance to get in on the action – if you act fast. It’s predicted that Tiktok will surpass 1 billion average monthly active users in 2021 and as of June 2020, 62% of TikTok users ranged from 10-29. Are any of your customers in this age range? If so, they are likely on TikTok and can be reached with an effective marketing strategy. And remember, that means 38% of users are in the over 30 crowd, and 38% of a billion people is a lot of people! TikTok is well worth the effort and whether or not you do it yourself or hire iScreamSocialMedia take it off your plate, don’t miss out on this trend.