When it comes to shopping, online consumers spend twice as long on social media as they do on other sites, so if you’re a business that wants to make the most of e-commerce marketing, sell where your audience is already spending their time: on Facebook, Instagram, TikTok, and LinkedIn.
Social media e-commerce marketing gives you access to multiple sources of traffic, which can funnel many of the billions of customers on social media straight to your product, and has the power to boost the growth of your business.
Sam M. Sukkar,
Before jumping in headfirst, it’s important to sketch out a strategy. Once you’ve worked with us to define your business’ social marketing e-commerce marketing goals, all our choices and the tactics we plan to implement are centered around achieving those goals. We align your goals with your ideal customer and methodically build a rich context from in-depth research, digging into demographic and psychographic data as well as competitors’ pages.
Social media is about connections, relationships, and engagement. Our iScreamSocialMedia team doubles down on creating content that resonates with your target audience and builds a relationship with each customer. Sharing your story and presenting you as a real person rather than a bot or impersonal brand forms the kind of connections that your audience desires and ultimately drives your e-commerce marketing strategy and sales. And as your relationships flourish and reviews pour in, research shows that those who have had positive experiences on your social media platforms are 3x more likely to recommend your brand.
The brain processes images 60,000 times faster than text. When a customer lands on your platform, they’re unconsciously forming first impressions based on the images they see. The better the quality, the higher the likelihood your brand will build trust. Visually-centered social media platforms are also key to e-commerce marketing strategies because people remember 80% of what they see and only 20% of what they read. If you don’t hook your audience in 3 seconds, they’ll scroll on by and our team knows what it takes to make every image count.
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Highly targeted Facebook, Instagram, LinkedIn, and TikTok ads boost your visibility, reach new customers, retarget those already interested in your products or services, and drive serious results for your online store. We pair artificial intelligence (AI) and machine learning with data-based creative creation (landing pages, ad copy, ad visuals) overseen by our expert team of social ad wizards to utilize paid social media advertising to the highest degree.
Our experts will guide your business on how to effectively maximize your presence on Facebook Shops – one of the most powerful e-commerce tools for businesses to sell on both Facebook and Instagram. Facebook Shops is currently integrated with Shopify and other e-commerce software companies like BigCommerce and WooCommerce, and is free to businesses of all sizes.
Our team knows exactly how to monetize Facebook Messenger for your benefit. In short, Facebook Messenger has the ability to show product updates and price changes, provide customer support, and allow your customers to pay for products through the app. Rest assured, your business will be utilizing the capabilities of Messenger to its fullest with our team of experts leading the way.
Shoppable posts have changed the e-commerce social media landscape by providing features that allow your customers to buy products without ever leaving the app, significantly streamlining their buying journey. We create effective posts with tags that simplify your customers’ shopping experiences, eliminating guesswork by including product information.
Stories are where the magic is for social media e-commerce. Timely and engaging content is the ticket to driving traffic, and video content is winning the popularity contest of the most influential social media content right now. There’s a huge opportunity to expand your brand awareness in these 15- second videos! Need help capturing content? Our videographers can fly directly to your location and record footage, gather testimonials, do all the editing, and more.
The hottest trend in social media, TikTok, offers an innovative approach to e-commerce marketing. In addition to enhancing your presence on the platform, our experienced team will strategically drive product sales through TikTok ad formats such as the hashtag challenge, biddable ads, brand takeover, and branded lens.
What channels are best for social media e-commerce marketing?
Choosing which social media channels are best for your brand and product can be a daunting task since there’s no shortage of platforms for you to build your presence. We recommend choosing only as many as you can maintain while treating each channel individually, according to your audience and business goals. We know well the details of each channel, so once we’ve helped you prioritize and narrow down your focus based on your audience, we can guide you through the process of pinpointing which channels would best support your goals.