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User-Generated Content: The Next Wave of Marketing
You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of...
Why You Should Be Adding Captions to Your Instagram Reels
Marketers using Instagram are now focusing more on video since videos receive twice as much engagement compared to other posts. Yet posting a video and engaging effectively with followers are two different things. With the majority of viewers, 92% to be precise, choosing to watch videos without sound, marketers must add captions to Instagram reels …
Read onIs Facebook Going Extinct?
Let’s get the short answer out of the way first. No, Facebook is not going extinct. Meta has shared its latest performance update, which shows that Facebook added another 27 million users in the most recent quarter, while it also crossed 3 billion monthly active users for the first time, showing that there’s still life …
Read on2023 Best Practices for Instagram Reels
When Instagram Reels came out back in 2020, a lot of us were half expecting it to fail because it was just a blatant TikTok rip-off. But turns out, it was just less like IGTV and more like Stories. So now that we know Reels are here to stay (and have been for a couple …
Read onHow to Add A Meta Pixel to Your Site
One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them …
Read onHow Do I Come Up With Instagram Content Ideas?
Finding Instagram Content Ideas can be a struggle. Trust us. Even we run into that problem from time to time. But have no fear, we’re outlining simple ways to find content inspiration you can use to beat any design block. Find Ideas in the Comments Every marketer knows that engagement is essential. Therefore, to find …
Read onHow to Repurpose Content for Instagram
For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery. If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in …
Read onHow To Write Effective Facebook Ad Copy
When you think about Facebook ads, what’s the first thing you think about? Probably spending money, but what do you think about for the ad itself? For many, it is the visual component of the ad. But just because it isn’t the first thing that comes to mind, you still need to make sure you …
Read onWhy You Need Captions on Your Social Media Posts
If you’re using Instagram for business, you’re already aware of the importance of visuals. Instagram is a visual platform; high-quality images and videos are essential for capturing your audience’s attention and conveying your brand message. However, more than visuals are needed to achieve your business goals. Consider the power of words, specifically longer captions, to …
Read onHow to Write an Effective Caption for Your Instagram Posts
Social media marketing copy does a lot of legwork for your account – especially on Instagram through your captions. So, if you’re not being creative with yours, you could miss out on a key opportunity. Instagram captions can be used to grow your account and business by driving traffic to important pages, highlighting key messages, …
Read onHow to Find the Best Social Media Management Tool
Social media management tools and software allow you to manage different social media accounts in one place. There are many tools with different functionalities and features, including: Content creation: Creating and curating ideas and content, e.g. Canva. Scheduling and auto-posting: Automated sharing and publishing of the content on different channels Social listening: keep track of …
Read onWhy Should You Use Facebook Carousel Ads?
Facebook Carousel Ads are all the rage now. And for good reason — they’re incredibly efficient! But what, exactly, are carousel ads, how do you create them, and why should you be using them in your social media marketing campaigns? If you’ve been on Facebook in the past few years, you would undoubtedly have encountered …
Read onWhy Should You Run an Awareness Facebook Ad Campaign?
Looking for a cost-effective way to promote your brand and reach a wider audience? Consider using Facebook ads! They offer more precise targeting options and are generally more cost-effective than traditional advertising methods. With Facebook ads, you have complete control over your budget, allowing you to set a budget that works for you. So, let’s …
Read onDo You Need a Pixel to Run Facebook Ads?
There’s a lot that goes into a Facebook ad. One of which being a Pixel that you place on your website. It’s a technical part of running ads that many think they can skip. So the question remains. Do you actually need a pixel to run Facebook ads? Technically, no. Facebook allows you to run …
Read onHow to Approach Facebook Ad Copy
When you think of Facebook ads, the first thing that often comes to mind is the imagery you’re using. After all, Facebook and Instagram are all about the visuals. But don’t forget about the ad copy! You can approach your Facebook ad copy in many different ways depending on your business, goals, and products, so …
Read onHow Much Money Should You Spend on Facebook Ads?
One of the most common questions businesses face when it comes to Facebook advertising is, “How much money should I spend?” Allocating an appropriate budget for your Facebook ad campaigns is crucial to maximize your return on investment (ROI) and achieve your marketing goals. In this blog post, we will discuss key factors to consider …
Read onBenefits of Different Facebook Ad Placements
Facebook advertising provides businesses with a versatile platform to reach a wide audience and achieve their marketing goals. One of the key decisions advertisers need to make when creating Facebook ad campaigns is selecting the right ad placements. Facebook offers various ad placement options across its network, including the Facebook News Feed, Instagram, Audience Network, …
Read on5 Things We Would Never Do As Your Social Media Agency
You’re well aware that your social media presence needs a serious boost, but let’s face it, the thought of managing it yourself is about as appealing as trying to juggle flaming torches while riding a unicycle. And here’s the kicker: not all agencies out there are cut from the same digital cloth – finding a …
Read onFacebook Paid Ads vs. Boosted Posts: What’s Best for You?
When it comes to advertising on Facebook, two popular options are paid ads and boosted posts. In this blog post, we will explore the differences between Facebook paid ads and boosted posts, their respective advantages and disadvantages, and help you determine which option is best suited for your advertising goals. Understanding Facebook Paid Ads Facebook …
Read onHow to Make Data-Driven Decisions for Your Facebook Ads
In today’s digital world, data is at the core of effective marketing strategies. Facebook ads provide a powerful platform to reach your target audience, but success lies in making data-driven decisions. By leveraging the wealth of information available, advertisers can optimize their campaigns, improve ROI, and achieve better results. In this blog, we’ll explore key …
Read onWhen is the Right Time for You to Invest in Facebook Ads?
In today’s digital age, advertising on social media platforms has become an essential part of any successful marketing strategy. Among the various options available, Facebook Ads stand out as a powerful tool to reach a vast audience and achieve specific marketing goals. However, determining the ideal timing to invest in Facebook Ads requires careful consideration …
Read onWhen is the Right Time Run an Awareness Facebook Ad Campaign?
One of the most effective strategies for achieving your goals is through running awareness Facebook ad campaigns. However, knowing when it is the right time to invest in such a campaign is crucial. In this blog, we will explore the key factors to consider before launching an awareness Facebook ad campaign. Launching a New Product …
Read onTips to Creating a Lead Generating Facebook Ad
Creating an effective lead-generating Facebook ad requires careful planning and execution. In this blog, we will explore some essential tips to help you create Facebook ads that drive leads and maximize your marketing efforts. Whether you’re a small business owner or a seasoned marketer, these tips will assist you in crafting compelling Facebook ads that …
Read onFacebook Ad Targeting: How to Reach Your Ideal Audience
In the vast realm of digital advertising, finding the right audience for your ads is essential for success. With such a large number of monthly active users, Facebook ads provide a massive platform for businesses to connect with potential customers. However, with such a vast user base, it’s crucial to utilize effective targeting strategies to …
Read onFacebook Ads vs. Google Ads: Which Is Right for Your Business?
In the world of digital advertising, two giants stand out: Facebook Ads and Google Ads. These platforms offer businesses powerful tools to reach their target audience and promote their products or services. However, choosing between the two can be a challenging decision for marketers. In this blog post, we will compare Facebook Ads and Google …
Read onTips to Creating Facebook Ads on a Budget
Creating effective Facebook ads doesn’t have to break the bank. With a well-planned strategy and the right techniques, it’s possible to achieve compelling results while staying within your budget. In this blog post, we’ll share valuable tips to help you create impactful Facebook ads on a budget. By optimizing your targeting, crafting engaging content, and …
Read onHow to Create Engaging Facebook Content That Drives Traffic and Sales
Social media platforms have revolutionized the way businesses communicate with their audiences. Among the most popular of these platforms is Facebook. Given the size of its user base, it’s no wonder why many businesses prioritize Facebook as a primary social media channel to reach their audience. However, the effectiveness of Facebook marketing isn’t limited to …
Read onThe Top Facebook Ad Formats for Different Business Goals
Facebook is a powerful platform for businesses to connect with their target audience and achieve their marketing goals. Facebook offers a range of ad formats to help businesses reach their target audience and achieve their desired outcomes. In this blog, we’ll explore the top Facebook ad formats for different business goals. Brand Awareness Brand awareness …
Read onThe Dos and Don’ts of Facebook Ads
Facebook Ads are a powerful tool for businesses looking to reach their target audience and drive conversions. However, if you’re not careful, your Facebook Ads campaigns can quickly become a waste of time and money. In this article, we’ll share the dos and don’ts of Facebook Ads and highlight some of the most common mistakes …
Read onThe Role of Content Marketing in Social Media Management
Social media platforms have become an essential tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media management plays a crucial role in achieving these goals, and one of the most effective ways to achieve success in social media is through content marketing. In this blog, we will explore …
Read on10 Expert Tips for Crafting Effective Facebook Ads
Facebook is one of the most popular social media platforms in the world, with billions of users logging in every day. It’s also one of the most effective advertising platforms available, allowing businesses of all sizes to reach their target audience and grow their business. However, creating effective Facebook ads can be challenging, especially if …
Read onHow to Manage Your Social Media During a Crisis
Social media has become a crucial aspect of modern communication, allowing businesses and individuals to connect with their audiences in real-time. However, when a crisis occurs, social media can quickly become a double-edged sword. On one hand, it can be a powerful tool for sharing information and updates. On the other hand, it can amplify …
Read onSocial Media Management Tips for Small Businesses
Social media has become an integral part of our daily lives, and it’s also a powerful tool for small businesses to connect with their target audience, build brand awareness, and drive business growth. However, managing social media can be overwhelming for small businesses with limited time and resources. To help you make the most out …
Read onThe Dos and Don’ts of Social Media Management
Social media management has become an essential aspect of any business, organization or individual’s online presence. It is the process of creating, scheduling, analyzing, and engaging with content on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and more. However, social media management can be overwhelming if you don’t have a strategy in place. In …
Read onHow to Effectively Respond to Negative Feedback on Social Media
In today’s digital age, social media has become an integral part of businesses’ online presence. It’s a platform that allows for direct communication with customers, but it also opens up the possibility for negative feedback. Handling negative feedback on social media can be challenging, but it’s an important part of social media management to maintain …
Read onThe Benefits of Outsourcing Your Social Media Management
In today’s digital age, social media has become an essential component of any business’s marketing strategy. However, managing social media accounts can be time-consuming and requires expertise in various areas, including content creation, audience engagement, and analytics. For many businesses, outsourcing social media management has become a popular solution. Join us in discussing the benefits …
Read onHow Should You Engage with Your Facebook Followers?
Facebook is a powerful tool for businesses to engage with their audience and build brand loyalty. However, many businesses struggle with how to effectively engage with their followers, and that’s a crucial part of an effective Facebook marketing strategy. In this blog, we’ll take a look at some of the best practices for engaging with …
Read onHow to Create a Successful Facebook Marketing Strategy
Simply having a Facebook presence is not enough to gain a following – to truly succeed on the platform, businesses need to have a solid Facebook marketing strategy. In this blog, we’ll go over some tips on how to create a successful Facebook marketing strategy. Define Your Goals Before you start creating content or running …
Read onHow to Use Meta Business Suite to Improve Your Marketing
As a business owner, it’s essential to have a strong presence on Facebook and use the platform’s business suite tools to measure the effectiveness of your marketing efforts. But how exactly do you use Facebook’s business suite tools? I’m so glad you asked. Tag along and see what you need to do to effectively use …
Read onThe Top Facebook Marketing Tips for Small Businesses
Facebook is not just an indispensable marketing tool for large businesses, but small businesses too. With almost 3 billion active monthly users, Facebook provides an excellent chance to connect with an increased pool of potential customers to promote your products or services. With that in mind, Facebook marketing still requires a strategic approach. Here, we …
Read onThe Pros and Cons of Organic vs. Paid Facebook Marketing
In the world of social media marketing, Facebook remains king. Yes, even with the massive climb of TikTok over the past several years. With over 2.9 billion active monthly users, Facebook offers a massive audience for businesses to target. That being said, there are two primary approaches to Facebook marketing: organic and paid. Each approach …
Read onFacebook Advertising: How to Get the Best ROI
Facebook advertising isn’t just for large businesses. It’s an essential tool for businesses of all sizes. With over 2.963 billion monthly active users, Facebook has an unparalleled audience of over 37% of the world’s population. But running ads isn’t enough. You need to ensure an effective ROI (return on investment). But how do you make …
Read onThe Social Media Generation Gap
How to Reach Millennials & Gen Z on Social Media The two most active groups on social media actually are quite different, and it’s not how they wear their jeans or hair. There’s also a stark difference in the way Millenials and Gen Zs consume and interact with social media. If you fail to understand …
Read onThe Best Smartphones for Social Media Marketing
For many, you’re going to be gathering content, and posting said content on your smartphone for social media marketing. Because of that, you need to make sure you have a device that can get the job done with as few headaches as possible. Unfortunately, there isn’t a single best option for smartphones as there is …
Read onTools to Create Great Social Media Photos
A picture is not just worth a thousand words—on social media, pictures are worth shares and likes, too. As a small business owner, you know the importance of using images in social media posts, but you might wonder if it’s possible to create eye-catching pictures without hiring designers or learning Photoshop. The answer is, yes! …
Read onHow Important Are TikTok Sounds?
TikTok is able to go on without any dance or lip-sync videos, but without TikTok Sounds its survival is definitely in the balance. After all, how do you dance or lip-sync – that which the platform is synonymous for – without any sound? TikTok Sounds are what has made the platform such a resounding success. …
Read on“Why Am I Seeing This Ad” Being Updated
Meta’s updating its ‘Why Am I Seeing This Ad’ listing, which provides contextual information on ad targeting, and how Meta’s systems display ads to each user. Meta first launched its ‘Why Am I Seeing This Ad’ element in 2013 (yep, you read that right. A full decade ago), as a means to help people understand …
Read onTwitter Blue Subscribers Can Now Tweet With 4000 Characters
More Twitter news? Yep, more Twitter news. Twitter has rolled out longer tweets to Twitter Blue subscribers in the US, with paying users now able to post tweets up to 4,000 characters in length. Did anyone really want that? TBD to be completely honest. Longer tweets will be displayed in the main feed at standard …
Read onTwitter Outlines New Platform Suspension Rules
After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations. As explained by Twitter: “We have been proactively reinstating previously suspended accounts […] We did not reinstate …
Read onDo Instagram Hashtags Still Matter in 2023?
While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content. Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into …
Read on5 Social Media Marketing Mistakes
The New Year is here and many people use that as an opportunity to work on making themselves better. But why stop there? We’re going to help make your social media better by helping you avoid these 5 social media marketing mistakes.
Read onThree Ideas To Increase Your Social Media Engagement
Are you tired of social media trend reports giving you the same, nondescript bullet points? ° Use more video content ° Use Reels AND TikTok ° Use hashtags Let’s get specific about how we can actually build an engaged audience in 2023. Because a large follower count is nothing if it isn’t backed up with …
Read onWhat Changes Has Elon Musk Made to Twitter?
It’s been just over 60 days since Elon Musk lugged a sink into Twitter HQ for his first day in his new role as owner of the platform, and since then, we’ve seen various policy changes, staff cuts, exposes of internal documents, and more. But now, we may be at the end of the Elon …
Read on2023 Social Media Marketing Trends
Another year, another time to go over new social media marketing trends. A lot has changed in the last year, but will 2023 be all that different from 2022 when it comes to social media? Probably. Social media is a fast medium, so it’s only natural for things to change quickly. Now let’s dive into …
Read onWhy is Buying Instagram Followers Bad?
We’ve all been told plenty of times that you shouldn’t buy Instagram followers, but has anyone really given you an explanation why? Well, don’t worry, because we’ve laid out exactly why you shouldn’t buy followers. And it’s not just because it’s “not the right thing to do”. But it can also massively impact your Instagram …
Read onHow to Engage with Your Followers
It’s one thing to have regular content on your social media platforms, but what turns a good social media account into a great one? Engaging with your followers. This can be as simple as liking someone’s comment when they reply to your post on IG or retweeting something that one of your followers posted. But …
Read onUser-Generated Content: The Next Wave of Marketing
You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of joe against a snowy mountain backdrop. As the morning light reflects perfectly off their mug you can’t help but think, “If only I had that specific …
Read onFBI Calls for a Full Ban of TikTok
TikTok’s meteoric rise shows no signs of slowing down. But there is one thing that might be able to stop the platform: government regulation. Authorities in several regions are continuing to analyze the app’s potential ties to the Chinese Government, and the security of user data in that respect. One of those authorities happens to …
Read onThe New Twitter Blue Verification is Here!
Elon Musk has officially given the green light to the new $8 Twitter Blue subscription. After a false start over the weekend and a one-day delay due to the midterm elections, the new Twitter Blue service officially went live on Wednesday. What do users get? The blue verification badge, of course! That’s the main draw, even though Twitter isn’t doing anything to …
Read onAn Introduction to TikTok Ads
In just a few years, TikTok has seen massive growth in app usage. The platform already had over 1 billion active users as of April 2022. On top of being an addictive social media platform that can boost brand awareness, you can also invest in paid advertising to further boost your brand’s impact on the …
Read onMeta Enables Reels Posting Through 3rd Party Apps
Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. As explained by Meta: “We realize that many creators and brands rely on third-party tools when creating Facebook Reels and …
Read onAre New Paid Add-Ons Coming to Facebook and Instagram?
Twitter’s doing it, and Snapchat’s gaining momentum with its paid add-on option. As such, it makes sense for other platforms to consider the same, with Meta reportedly now also investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for the social media giant. As reported by The Verge, Meta’s established a new internal …
Read onTweet Editing is Finally Here (At Least in Testing)
Twitter has today launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting. As you can see in this example, edited tweets will include a note at the bottom that it has been edited, while all users …
Read onHow Often Should You Post on Instagram?
The proper time to post for your business is actually much more complicated than you might think. We have already gone over the best times to post on social media, but how often should you be posting? Before we get started, it’s important to know that these are general rules, and things might be slightly …
Read onInstagram Testing New Full-Screen Display
Could more user control be the solution to Instagram’s most recent growing pains? As part of Instagram’s ongoing quest to negate TikTok through blatant replication, it recently launched a test of a full-screen main feed, which incorporated regular posts, Stories and Reels into a single, TikTok-style display. But people didn’t like it – at least, that’s …
Read onTikTok Partners with NCSolutions for Better Tracking
TikTok is partnering with NCSolutions to help marketers better track responses to their in-app campaigns which will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad exposure. That will help TikTok …
Read onLet’s Be Reel – The Best Tips to Boost Your Instagram Reels!
It feels like everyone and their mother are making Instagram Reels nowadays – you likely have too. You shoot the video, crop it together, add audio, post… and crickets. Why do some Reels get thousands of views, while others get lost in the shuffle? Here are 7 tried and true tips to help boost your …
Read on5 Ways to Build Your Audience on Instagram
With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram. But it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and deliver some kind of business value. To make Instagram work for …
Read onYour Guide to Calls-to-Action (CTAs) for Social Media
Calls to Action (CTAs) have existed on company websites for years now – you know, those “Click Here” and “Register Now” buttons that guide customers to, well, take action! On social media, CTAs are especially important to monetize your feeds and spark engagement, but we often miss these opportunities. So, how can you take advantage …
Read onMeta, TikTok, Twitter and More Preparing to Sign-On to European Misinformation Rules
Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and response across the biggest digital media platforms. As reported by The Financial Times, Meta, Twitter, …
Read onElon Musk Twitter Deal May Be Dead
Remember about six weeks ago when we reported about Elon Musk’s plan to buy Twitter? The deal that would have been for $44 billion? After several weeks and speculation, it appears that Musk is looking to pull out of the deal entirely according to a new SEC filing. Musk’s team has asserted many times that …
Read onSocial Media Management Tools Can Now Post to TikTok
It’s a good day to be a social media manager as TikTok has added a new set of social media management platforms to its Marketing Partners Program. What does this mean? You can now organize, schedule, and publish your content from your platform of choice. As explained by TikTok: “Today, we are excited to introduce …
Read onHow to Pick the Right Hashtags
On the surface, hashtags seem like the most simple part of social media marketing, but they’re vital for helping users find new things on their social media platform of choice. So that begs the question; how do I pick the right hashtags? First thing we should do is look at what a hashtag actually does. …
Read onTikTok Launches New Interactive Insights Platform
Your TikTok marketing just got a little bit easier! TikTok has just launched a new, interactive insights platform, that enables you to use a range of new filters to discover key data points on your target markets. This new feature is actually very similar to Facebook’s interactive insights tool, which is designed to give you …
Read onStories vs Reels. Which One Should You Use?
When creating a strategy for Instagram marketing, you have plenty of options for posting your organic content. We have your standard posts, Stories, Reels, and IGTV. Today we are going to talk about the differences between Stories and Reels and which one is right for your business.
Read onFacebook User Growth Makes a Comeback
After a less-than-stellar performance in Q4 of 2021, Facebook has managed to get its user growth back on track. This change in performance is easing some of the concerns marketers had about the platform.
Read onElon Musk To Buy Twitter
In a surprising turn, Elon Musk looks to become the sole proprietor of Twitter after the board met on the weekend to vote on accepting his $44 billion takeover offer. Why is this surprising though? $44 billion is quite a lot of money to turn down. But when the offer was initially made, it seemed …
Read onBest Times to Post on Facebook, Instagram, Twitter and LinkedIn
Let’s get this out of the way: the best time to post on any social media platform is going to be highly dependent on your unique audience, and their activity within the app you are using. That being said, the team at Sprout Social has looked at data from their 30,000+ users and determined the …
Read onTwitter is Adding an Edit Button!
This story might not seem like a big deal to most, but if you have been using the Twitter app, you know just how long users have been requesting an edit button. If fact, it was requested so much that it eventually became a meme. But the edit button is now becoming a reality. The …
Read onInstagram Chronological Feed is Back!
Only 4 months since the original announcement, but Instagram is finally making a chronological feed available to all users, along with a new feed-filtering option that will allow you to scroll through posts that are only from your favorite accounts. These features have been in the limited testing phase since January but were released to …
Read onThe Best Instagram Stories Stickers
What is the sign of an effective Instagram Post, Story, or Reel? Sure, views are nice, but engagement is where you start to see real results. When it comes to Posts and Reels, you are really only left with Likes, Comments, and Shares. But Stories has another thing going for it: Stickers. Story Stickers are …
Read onTikTok Closes in on Deal to Keep US Data Private
Remember back in 2020 when President Trump said that TikTok would be banned in the US, sparking an outpouring of emotions from the app’s users, and a major surge in downloads of alternate video apps? The primary reason behind the ban is that the Trump administration was concerned about potential spying by the Chinese Government …
Read onHow To Properly Use Content Recycling
As marketers, we already have a lot to do and not enough time to get it done. This is true if you’re in-house, and even more so if you are living the agency life. It’s not uncommon to feel struck by writer’s block when you need to come up with so new and interesting content, …
Read on10-Minute Uploads are Coming to TikTok
Short-form content is the money-maker at the moment, and with attention spans reducing, it would seem that short-form content would remain the king of social media. But that doesn’t seem to be the case as TikTok is allowing their users to upload videos up to 10 minutes long. As TikTok has recently discovered, effective monetization …
Read onNew Subscription Service For TikTok
TikTok has officially confirmed that they are testing a brand new paid subscription service. This is paving the way for creators on the platform to charge for their content. TikTok didn’t share any major details about when they will roll out this new feature to creators, how many creators are testing the feature, or what …
Read onTikTok Purchase Study, Instagram Stories “Likes”, and Facebook’s Downfall?
Another day, another installment of our Social Media Round-up. Let’s not waste any time and get right into the biggest social media news that’s come out over the past weeks.
Read onIs Meta’s Facebook & Instagram Leaving Europe?
Meta has announced that it is considering shutting down both Facebook and Instagram in Europe if they are not allowed to keep transferring user data back to the US. On January 27, Meta released their annual report where this warning was issued. Over the past several years, Regulators in Europe have been no strangers to …
Read onOur 5 Favorite Tools for Social Media Photography
We all know that social media photography has gotten easier as the years have gone on thanks to yearly improvements in smartphone cameras, new apps coming out on those smartphones, and physical tools to make photography easier. But what are our favorite tools for social media photography? Here are our 5 favorites that you can …
Read onOur Top 5 Tips for Viral TikToks
We all want to know how to make a viral TikTok, or any social media platform for that matter. And we wish it were as simple as following a couple of rules and BAM, you’re TikTok famous, but you can’t go into TikTok marketing with the expectation that you will go viral. That being said, …
Read onWhat did iOS 14 do to Facebook Ads?
Technology is ever-evolving, and that typically means good things for us in the marketing world. But things were a little different with iOS 14 and what that means for Facebook Ads. The iOS 14 update limits user information exchanged with Facebook, preventing specific data collection and sharing. Apple’s App Tracking Transparency framework states that “Privacy …
Read onHow To Use TikTok Hashtags
Hashtags are nothing new in the world of social marketing, so you’d think that TikTok hashtags would be no different, right? Not necessarily. Before we get into the weeds on hashtags, you might want a refresh on our top TikTok marketing tips. But if you’re already caught up, there are some similarities in how you …
Read onTop Social Media Marketing Trends in 2022: What to Know
Top Social Media Marketing Trends in 2022: What to Know It’s that time of year… we’re ready to share our predictions for the top social media marketing trends in 2022! We can’t foresee them all (Facebook rebranding to Meta surprised us last year – though we can now see a world-wide movement to create “work …
Read onSocial Media Round-Up: Snap Ad Buying, Brand Awareness, and TikTok Hashtags
We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.
Read onSocial Media Round-Up: Another Meta and New Instagram Features
We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.
Read onUse These 5 Instagram Story Tips Now!
Use These 5 Instagram Story Tips Now! “Give me alllll the Instagram story tips!” – Every business owner/marketer who knows the value of these swipe-friendly, addictive morsels found at the top of your IG page. We’ve got advice, and we’re happy to share, but we also realize there’s a difference between knowing what to do …
Read onTop 7 Facebook Ads Tips to Get Your Ads Running
Top 7 Facebook Ads Tips to Get Your Ads Running If you had to make an [educated] guess, how many Facebook ads would you say you come across during an average session of mindless scrolling? You’ll probably have to think about it for a bit. That’s because the average social media user is inundated with …
Read onOur Top 6 TikTok Marketing Tips
Our Top 6 TikTok Marketing Tips We’ve told every single one of our clients to get on TikTok and here’s why: The video sharing app exploded during the pandemic, growing nearly 600% on average in 2020 compared to the prior year. And, it continues to threaten Facebook and Instagram as the #1 performing social media …
Read onSocial Media Round-Up: Influencers Not Following the Rules, and Facebook Going Down
It’s time for another scoop of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these delicious social media marketing stories.
Read onReels vs. TikTok: What You Need to Know
Reels vs. TikTok: What You Need to Know If you’ve had the feeling of déjà vu over the last year as you navigate around Instagram, the culprit is likely the new Reels feature. It’s either that or all your friends are posting “photo dump” slideshows so you’re seeing a lot of those on your feed. …
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