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ISSUE #1 – OUTSMARTING FACEBOOK’S ALGORITHM PART 1: OPTIMIZING YOUR POSTS

Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according...

Published on Wednesday, May 23rd, 2018

ISSUE #8 — SPRUCE UP YOUR EVERGREEN CONTENT

Generating fresh content is one of the more time consuming aspects of social media management. Make your life easier by creating pieces you can repurpose, often known as evergreen content. Truly evergreen content is anything that stays relevant year after year, building your story for as long as your business is around. Read on to …

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Published on Monday, April 23rd, 2018

ISSUE #7 — YOU CAN’T BUY LOVE & YOU CAN’T BUY REAL FOLLOWERS EITHER

While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation.  This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing …

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Published on Wednesday, February 28th, 2018

Issue #6 – Facebook Advertisement vs. Boosted Posts

When was the last time you saw a Facebook post from that local whiskey bar you followed a year ago with the Chapin & Gore Old Reserve 6 year that you couldn’t stop talking about?  Facebook is limiting the amount of true, user-generated content that it permits you to see — and this isn’t new! …

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Published on Wednesday, February 28th, 2018

Issue #5– Living in a Facebook Fantasy World

Whether you “like” it or not, Facebook is a place for businesses to advertise everything from watches to whisk(e)y.  Can you emoji-ne what a more delightful experience your news feed might become if less of those pesky business posts got in the way and you were able to see more of the posts you like?  Facebook …

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Published on Thursday, January 18th, 2018

ISSUE #4 – OUTSMARTING FACEBOOK’S ALGORITHM PART 2: LET’S GET ENGAGED

Are you an architect of amazing Facebook posts that have translated into virtually no leads?  If you peruse your Facebook Analytics, chances are you’ll see your organic reach has not only stagnated, but declined.  Between January and July 2016 alone, publishers realized a 52% decrease in organic reach as Facebook pushes businesses to invest in paid …

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Published on Monday, January 15th, 2018

ISSUE #3 – IF YOU LIKE IT PUT A LIKE ON IT

Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing …

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Published on Thursday, December 28th, 2017

ISSUE #2 – LOOKING INTO THE CRYSTAL BALL: TOP SOCIAL MEDIA TRENDS FOR 2018

T.S Eliot once said, “For last year’s words belong to last year’s language. And next year’s words await another voice.” 2017 was a banner year for social media marketing. With major shifts in the way people consume social media, social media companies regulate it, and vendors innovate creative ways to monetize feeds, trends are shifting …

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Published on Sunday, October 1st, 2017

ISSUE #1 – OUTSMARTING FACEBOOK’S ALGORITHM PART 1: OPTIMIZING YOUR POSTS

Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according to Social Flow. According to Hubspot, “a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. For a Page …

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