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9 Instagram Hacks to Boost Your Performance

9 Instagram Hacks to Boost Your Performance   Anybody who’s anybody is on Instagram. But not just anybody (or any business) can actually generate engagement or drive sales...

Published on Sunday, June 20th, 2021

9 Instagram Hacks to Boost Your Performance

9 Instagram Hacks to Boost Your Performance   Anybody who’s anybody is on Instagram. But not just anybody (or any business) can actually generate engagement or drive sales from this popular platform. Our clients do, and that’s why we’re here to share a few of the strategies and Instagram hacks that we know work. If …

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Published on Monday, March 29th, 2021

The Best Way to Reach Your Customers (Hint: It May Be E-Mail Marketing!)

The Best Way to Reach Your Customers (Hint: it may be E-Mail Marketing!) We’re a social media company, but we’re not here to tell you that social media is the only way to reach your customers, because it’s not… while it is a superb way to reach new customers, plus a very good way to …

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Published on Wednesday, February 3rd, 2021

2021 Social Media Marketing Trends

2021 Social Media Marketing Trends   Whether 2021 feels like an exciting new year of possibility or just a bizarre extension of 2020, one thing is for sure – it will bring a slew of new developments in the world of social media! What can you expect in the way of 2021 social media marketing …

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Published on Monday, January 18th, 2021

Everything You Need to Know About the Clubhouse App

Everything You Need to Know About the Clubhouse App   Accidentally, or purposely, you’ve arrived right here, right now, reading this blog, and the sooner you have found it, the more success this article on the Clubhouse App (CHA) can provide. You see, before we dive in on the app’s value, best practices to maximize …

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Published on Monday, December 7th, 2020

Handle Your Haters: Responding to Negative Comments on Social Media

Handle Your Haters: Responding to Negative Comments on Social Media   “We never receive negative comments – customers only comment when they are happy!” – said no business owner ever. The reality is, negative comments on social media are bound to happen, but how you respond and take action is in your control. So, let’s …

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Published on Tuesday, August 4th, 2020

Social Media Tips & Trends – Summer 2020

Social Media Tips & Trends – Summer 2020 In less than 5 minutes, learn a few social media tips and trends, including a simple engagement-boosting Instagram hack, two new features on LinkedIn, and a quick update on the launch of Instagram Reels. It all happens in this spirited video with our Senior Director of iScreamSocialMedia, …

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Published on Friday, June 26th, 2020

It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing

It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing   Would you swap out your receptionist for a robot? Your front desk staff for a welcome sign?  For the same reason you want your business to have a human face on these fronts, you should want that for your social media …

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Published on Monday, June 15th, 2020

3 Ways to Drive Leads Using LinkedIn for Business

3 Ways to Use LinkedIn for Business   LinkedIn is the social networking site truly designed for networking and LinkedIn for business is no exception. While you’re likely already using the platform personally, you may wonder if it’s worth your time to use it to promote your business. The answer is YES. Unlike other platforms, …

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Published on Tuesday, April 28th, 2020

TikTok TikTok – The Clock is Officially Ticking – Are You Ahead of the Game?

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Published on Tuesday, April 7th, 2020

The New Recipe for Social Media Advertising Success (Part 2)

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Published on Wednesday, January 15th, 2020

The New Recipe for Social Media Advertising Success (Part 1)

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Published on Tuesday, January 7th, 2020

Social Media Marketing 2019 to 2020: What to Know

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Published on Monday, December 9th, 2019

What the 5 Latest Instagram Updates Mean for Your Business

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Published on Thursday, November 14th, 2019

4 Proven Social Media Marketing Tips to Grow Your Next Event

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Published on Tuesday, October 15th, 2019

3 Tips for Maximizing Social Media Engagement Through Writing Better Captions

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Published on Tuesday, March 12th, 2019

HIPAA, HITECH & TCPA Compliance in Social Media Marketing

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Published on Monday, January 21st, 2019

Are Your Social Media Photos Lit? Expert Tips for Lighting Photos.

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Published on Tuesday, October 9th, 2018

ISSUE #10 — 3 TIPS TO IMPROVE YOUR SOCIAL MEDIA ENGAGEMENT

Do your social media posts leave you feeling like you are shouting into the abyss? Are you posting regularly, yet not attracting the type of engagement you expect? Posting alone is not enough to get growth in followers or increased profitability. If you’ve realized this, read on for our tips for improving your social media …

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Published on Thursday, June 14th, 2018

ISSUE #9 — GET BY WITH A LITTLE HELP FROM YOUR FRIENDS

#TBT to the summer of 2014 when seemingly everyone was dumping a bucket of ice over their heads. The ALS Ice Bucket Challenge not only raised $115 Million for ALS Research, it created brand awareness simply by friends seeing what other friends were up to on social media. While viral success may elude you, read …

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Published on Wednesday, May 23rd, 2018

ISSUE #8 — SPRUCE UP YOUR EVERGREEN CONTENT

Generating content is one of the more time consuming aspects of social media management. Make your life easier by creating evergreen content. Truly “evergreen” content is anything that stays relevant year over year, building your story for as long as your business is around. Read on to take the guesswork out of creating evergreen content …

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Published on Monday, April 23rd, 2018

ISSUE #7 — YOU CAN’T BUY LOVE & YOU CAN’T BUY REAL FOLLOWERS EITHER

While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation.  This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing …

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Published on Wednesday, February 28th, 2018

Issue #6 – Facebook Advertisement vs. Boosted Posts

When was the last time you saw a Facebook post from that local whiskey bar you followed a year ago with the Chapin & Gore Old Reserve 6 year that you couldn’t stop talking about?  Facebook is limiting the amount of true, user-generated content that it permits you to see — and this isn’t new! …

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Published on Wednesday, February 28th, 2018

Issue #5– Living in a Facebook Fantasy World

Whether you “like” it or not, Facebook is a place for businesses to advertise everything from watches to whisk(e)y.  Can you emoji-ne what a more delightful experience your news feed might become if less of those pesky business posts got in the way and you were able to see more of the posts you like?  Facebook …

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Published on Thursday, January 18th, 2018

ISSUE #4 – OUTSMARTING FACEBOOK’S ALGORITHM PART 2: LET’S GET ENGAGED

Are you an architect of amazing Facebook posts that have translated into virtually no leads?  If you peruse your Facebook Analytics, chances are you’ll see your organic reach has not only stagnated, but declined.  Between January and July 2016 alone, publishers realized a 52% decrease in organic reach as Facebook pushes businesses to invest in paid …

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Published on Monday, January 15th, 2018

ISSUE #3 – IF YOU LIKE IT PUT A LIKE ON IT

Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing …

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Published on Thursday, December 28th, 2017

ISSUE #2 – LOOKING INTO THE CRYSTAL BALL: TOP SOCIAL MEDIA TRENDS FOR 2018

T.S Eliot once said, “For last year’s words belong to last year’s language. And next year’s words await another voice.” 2017 was a banner year for social media marketing. With major shifts in the way people consume social media, social media companies regulate it, and vendors innovate creative ways to monetize feeds, trends are shifting …

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Published on Sunday, October 1st, 2017

ISSUE #1 – OUTSMARTING FACEBOOK’S ALGORITHM PART 1: OPTIMIZING YOUR POSTS

Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according to Social Flow. According to Hubspot, “a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. For a Page …

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