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User-Generated Content: The Next Wave of Marketing

You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of...

Published on Friday, May 3rd, 2024

Social Leads vs PPC Leads (They’re Not the Same)

A lead is a lead, right? Wrong. Not all leads are created equal, and that’s especially the case for social leads vs PPC (pay-per-click) leads from Google or other search engines. This does not mean that one is more or less important than the other, but there are differences between the two that you and …

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Published on Tuesday, March 19th, 2024

How to Be Authentic in Your Social Media Content

In the ever-evolving landscape of social media, authenticity has emerged as a prized currency. Any business can have a social media platform, but only those who truly want to succeed are authentic. Users crave genuine connections and experiences, and as a result, authenticity has become a cornerstone of successful social media content strategies. But what …

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Published on Tuesday, February 6th, 2024

How to Build a Social Strategy for 2024

Have no social strategy? That is so 2023. The digital realm is constantly undergoing a whirlwind of transformation, shifting how we connect, share, and engage with the world around us, and it’s easy to get swept up in the current. A strategic approach is more vital than ever so you can adapt to algorithmic changes …

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Published on Friday, January 12th, 2024

Embracing the Future: Social Media Trends Set to Dominate 2024

Wishing you a Happy New Year! As we step into 2024, the ever-evolving scene of social media continues to shape the way we connect, share, and consume content. The trends forecasted for 2024 promise a dynamic and engaging online experience, ranging from the grand comeback of YouTube to the nuanced evolution of content creation on …

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Published on Thursday, December 7th, 2023

How to Respond to Positive and Negative Comments on Instagram

Your Instagram account is more than just a place where you post amazing content. It’s a vibrant community where followers engage, share, and express their thoughts. Managing comments is a crucial aspect of maintaining a positive and authentic online presence. Whether you’re receiving a shower of praise or a bit more critical, here’s your guide …

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Published on Tuesday, October 31st, 2023

How Often Should My Business Post on Social Media?

How frequently you post on social media will depend on a number of factors, namely, how the platform works and the ecosystem on each platform you choose. With chronological-based social media platforms, such as Twitter, a high frequency is better. The more you post, the more visibility you get. However, for algorithm-based social media platforms, …

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Published on Tuesday, October 24th, 2023

Should Your Business Use Every Social Media Platform?

There are a lot of social media platforms out there. You’ve got Facebook, Instagram, TikTok, X (formerly Twitter), Snapchat, LinkedIn, YouTube, Pinterest, Reddit; the list goes on and on. So with all that in mind, should your business use all of them? Short answer? Absolutely not. But then there’s the follow-up question. Which social media …

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Published on Thursday, October 19th, 2023

Why a Social Media Agency Might be Right for You

A social media agency? Why would I need that? Social media is so simple, right? Sorry to be the bearer of bad news, but no. Social media management might actually be one of the most difficult digital marketing avenues because of how deceptively simple it is. Because of this, many businesses think they can do …

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Published on Thursday, October 12th, 2023

Mistakes to Avoid for Facebook Ads A/B Testing

A/B testing on Facebook is an incredibly common practice for any digital marketing expert today. Given how widely used A/B testing is, it can be easy for anyone to assume that you’ve already mastered using it for your pay-per-click (PPC) ad campaigns. But it’s just as easy to make rookie mistakes with any A/B test …

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Published on Thursday, October 5th, 2023

Why Use A Landing Page for Your Facebook Ads

Landing page optimization for Facebook ads is the process of creating well-designed pages for Facebook ads and optimizing each element on the page in order to maximize conversions. In a nutshell, when your landing pages follow best practices, more of your clicks will lead to conversions. That’s what ads are all about! But what exactly …

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Published on Tuesday, September 19th, 2023

Why You Should Be Adding Captions to Your Instagram Reels

Marketers using Instagram are now focusing more on video since videos receive twice as much engagement compared to other posts. Yet posting a video and engaging effectively with followers are two different things. With the majority of viewers, 92% to be precise, choosing to watch videos without sound, marketers must add captions to Instagram reels …

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Published on Friday, September 15th, 2023

Is Facebook Going Extinct?

Let’s get the short answer out of the way first. No, Facebook is not going extinct. Meta has shared its latest performance update, which shows that Facebook added another 27 million users in the most recent quarter, while it also crossed 3 billion monthly active users for the first time, showing that there’s still life …

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Published on Thursday, September 14th, 2023

2023 Best Practices for Instagram Reels

When Instagram Reels came out back in 2020, a lot of us were half expecting it to fail because it was just a blatant TikTok rip-off. But turns out, it was just less like IGTV and more like Stories. So now that we know Reels are here to stay (and have been for a couple …

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Published on Tuesday, September 12th, 2023

How to Add A Meta Pixel to Your Site

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them …

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Published on Tuesday, September 5th, 2023

How Do I Come Up With Instagram Content Ideas?

Finding Instagram Content Ideas can be a struggle. Trust us. Even we run into that problem from time to time. But have no fear, we’re outlining simple ways to find content inspiration you can use to beat any design block. Find Ideas in the Comments Every marketer knows that engagement is essential. Therefore, to find …

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Published on Tuesday, August 29th, 2023

How to Repurpose Content for Instagram

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery. If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in …

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Published on Tuesday, August 22nd, 2023

How To Write Effective Facebook Ad Copy

When you think about Facebook ads, what’s the first thing you think about? Probably spending money, but what do you think about for the ad itself? For many, it is the visual component of the ad. But just because it isn’t the first thing that comes to mind, you still need to make sure you …

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Published on Thursday, August 17th, 2023

Why You Need Captions on Your Social Media Posts

If you’re using Instagram for business, you’re already aware of the importance of visuals. Instagram is a visual platform; high-quality images and videos are essential for capturing your audience’s attention and conveying your brand message. However, more than visuals are needed to achieve your business goals. Consider the power of words, specifically longer captions, to …

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Published on Tuesday, August 8th, 2023

How to Write an Effective Caption for Your Instagram Posts

Social media marketing copy does a lot of legwork for your account –  especially on Instagram through your captions. So, if you’re not being creative with yours, you could miss out on a key opportunity. Instagram captions can be used to grow your account and business by driving traffic to important pages, highlighting key messages, …

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Published on Tuesday, August 1st, 2023

How to Find the Best Social Media Management Tool

Social media management tools and software allow you to manage different social media accounts in one place. There are many tools with different functionalities and features, including: Content creation: Creating and curating ideas and content, e.g. Canva. Scheduling and auto-posting: Automated sharing and publishing of the content on different channels Social listening: keep track of …

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Published on Tuesday, July 25th, 2023

Why Should You Use Facebook Carousel Ads?

Facebook Carousel Ads are all the rage now. And for good reason — they’re incredibly efficient! But what, exactly, are carousel ads, how do you create them, and why should you be using them in your social media marketing campaigns? If you’ve been on Facebook in the past few years, you would undoubtedly have encountered …

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Published on Thursday, July 20th, 2023

Why Should You Run an Awareness Facebook Ad Campaign?

Looking for a cost-effective way to promote your brand and reach a wider audience? Consider using Facebook ads! They offer more precise targeting options and are generally more cost-effective than traditional advertising methods.  With Facebook ads, you have complete control over your budget, allowing you to set a budget that works for you. So, let’s …

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Published on Tuesday, July 18th, 2023

Do You Need a Pixel to Run Facebook Ads?

There’s a lot that goes into a Facebook ad. One of which being a Pixel that you place on your website. It’s a technical part of running ads that many think they can skip. So the question remains. Do you actually need a pixel to run Facebook ads? Technically, no. Facebook allows you to run …

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Published on Tuesday, July 11th, 2023

How to Approach Facebook Ad Copy

When you think of Facebook ads, the first thing that often comes to mind is the imagery you’re using. After all, Facebook and Instagram are all about the visuals. But don’t forget about the ad copy! You can approach your Facebook ad copy in many different ways depending on your business, goals, and products, so …

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Published on Thursday, July 6th, 2023

How Much Money Should You Spend on Facebook Ads?

One of the most common questions businesses face when it comes to Facebook advertising is, “How much money should I spend?” Allocating an appropriate budget for your Facebook ad campaigns is crucial to maximize your return on investment (ROI) and achieve your marketing goals. In this blog post, we will discuss key factors to consider …

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Published on Thursday, June 29th, 2023

Benefits of Different Facebook Ad Placements

Facebook advertising provides businesses with a versatile platform to reach a wide audience and achieve their marketing goals. One of the key decisions advertisers need to make when creating Facebook ad campaigns is selecting the right ad placements. Facebook offers various ad placement options across its network, including the Facebook News Feed, Instagram, Audience Network, …

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Published on Friday, June 23rd, 2023

5 Things We Would Never Do As Your Social Media Agency

You’re well aware that your social media presence needs a serious boost, but let’s face it, the thought of managing it yourself is about as appealing as trying to juggle flaming torches while riding a unicycle. And here’s the kicker: not all agencies out there are cut from the same digital cloth – finding a …

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Published on Thursday, June 22nd, 2023

Facebook Paid Ads vs. Boosted Posts: What’s Best for You?

When it comes to advertising on Facebook, two popular options are paid ads and boosted posts. In this blog post, we will explore the differences between Facebook paid ads and boosted posts, their respective advantages and disadvantages, and help you determine which option is best suited for your advertising goals. Understanding Facebook Paid Ads Facebook …

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Published on Tuesday, June 20th, 2023

How to Make Data-Driven Decisions for Your Facebook Ads

In today’s digital world, data is at the core of effective marketing strategies. Facebook ads provide a powerful platform to reach your target audience, but success lies in making data-driven decisions. By leveraging the wealth of information available, advertisers can optimize their campaigns, improve ROI, and achieve better results. In this blog, we’ll explore key …

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Published on Thursday, June 8th, 2023

When is the Right Time for You to Invest in Facebook Ads?

In today’s digital age, advertising on social media platforms has become an essential part of any successful marketing strategy. Among the various options available, Facebook Ads stand out as a powerful tool to reach a vast audience and achieve specific marketing goals. However, determining the ideal timing to invest in Facebook Ads requires careful consideration …

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Published on Tuesday, June 6th, 2023

When is the Right Time Run an Awareness Facebook Ad Campaign?

One of the most effective strategies for achieving your goals is through running awareness Facebook ad campaigns. However, knowing when it is the right time to invest in such a campaign is crucial. In this blog, we will explore the key factors to consider before launching an awareness Facebook ad campaign. Launching a New Product …

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Published on Tuesday, May 30th, 2023

Tips to Creating a Lead Generating Facebook Ad

Creating an effective lead-generating Facebook ad requires careful planning and execution. In this blog, we will explore some essential tips to help you create Facebook ads that drive leads and maximize your marketing efforts. Whether you’re a small business owner or a seasoned marketer, these tips will assist you in crafting compelling Facebook ads that …

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Published on Thursday, May 25th, 2023

Facebook Ad Targeting: How to Reach Your Ideal Audience

In the vast realm of digital advertising, finding the right audience for your ads is essential for success. With such a large number of monthly active users, Facebook ads provide a massive platform for businesses to connect with potential customers. However, with such a vast user base, it’s crucial to utilize effective targeting strategies to …

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Published on Tuesday, May 23rd, 2023

Facebook Ads vs. Google Ads: Which Is Right for Your Business?

In the world of digital advertising, two giants stand out: Facebook Ads and Google Ads. These platforms offer businesses powerful tools to reach their target audience and promote their products or services. However, choosing between the two can be a challenging decision for marketers. In this blog post, we will compare Facebook Ads and Google …

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Published on Thursday, May 18th, 2023

Tips to Creating Facebook Ads on a Budget

Creating effective Facebook ads doesn’t have to break the bank. With a well-planned strategy and the right techniques, it’s possible to achieve compelling results while staying within your budget. In this blog post, we’ll share valuable tips to help you create impactful Facebook ads on a budget. By optimizing your targeting, crafting engaging content, and …

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Published on Tuesday, May 16th, 2023

How to Create Engaging Facebook Content That Drives Traffic and Sales

Social media platforms have revolutionized the way businesses communicate with their audiences. Among the most popular of these platforms is Facebook. Given the size of its user base, it’s no wonder why many businesses prioritize Facebook as a primary social media channel to reach their audience. However, the effectiveness of Facebook marketing isn’t limited to …

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Published on Thursday, May 11th, 2023

The Top Facebook Ad Formats for Different Business Goals

Facebook is a powerful platform for businesses to connect with their target audience and achieve their marketing goals. Facebook offers a range of ad formats to help businesses reach their target audience and achieve their desired outcomes. In this blog, we’ll explore the top Facebook ad formats for different business goals. Brand Awareness Brand awareness …

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Published on Tuesday, May 9th, 2023

The Dos and Don’ts of Facebook Ads

Facebook Ads are a powerful tool for businesses looking to reach their target audience and drive conversions. However, if you’re not careful, your Facebook Ads campaigns can quickly become a waste of time and money. In this article, we’ll share the dos and don’ts of Facebook Ads and highlight some of the most common mistakes …

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Published on Thursday, May 4th, 2023

The Role of Content Marketing in Social Media Management

Social media platforms have become an essential tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media management plays a crucial role in achieving these goals, and one of the most effective ways to achieve success in social media is through content marketing. In this blog, we will explore …

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Published on Tuesday, May 2nd, 2023

10 Expert Tips for Crafting Effective Facebook Ads

Facebook is one of the most popular social media platforms in the world, with billions of users logging in every day. It’s also one of the most effective advertising platforms available, allowing businesses of all sizes to reach their target audience and grow their business. However, creating effective Facebook ads can be challenging, especially if …

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Published on Thursday, April 27th, 2023

How to Manage Your Social Media During a Crisis

Social media has become a crucial aspect of modern communication, allowing businesses and individuals to connect with their audiences in real-time. However, when a crisis occurs, social media can quickly become a double-edged sword. On one hand, it can be a powerful tool for sharing information and updates. On the other hand, it can amplify …

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Published on Tuesday, April 25th, 2023

Social Media Management Tips for Small Businesses

Social media has become an integral part of our daily lives, and it’s also a powerful tool for small businesses to connect with their target audience, build brand awareness, and drive business growth. However, managing social media can be overwhelming for small businesses with limited time and resources. To help you make the most out …

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Published on Thursday, April 20th, 2023

The Dos and Don’ts of Social Media Management

Social media management has become an essential aspect of any business, organization or individual’s online presence. It is the process of creating, scheduling, analyzing, and engaging with content on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and more. However, social media management can be overwhelming if you don’t have a strategy in place. In …

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Published on Tuesday, April 18th, 2023

How to Effectively Respond to Negative Feedback on Social Media

In today’s digital age, social media has become an integral part of businesses’ online presence. It’s a platform that allows for direct communication with customers, but it also opens up the possibility for negative feedback. Handling negative feedback on social media can be challenging, but it’s an important part of social media management to maintain …

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Published on Thursday, April 13th, 2023

The Benefits of Outsourcing Your Social Media Management

In today’s digital age, social media has become an essential component of any business’s marketing strategy. However, managing social media accounts can be time-consuming and requires expertise in various areas, including content creation, audience engagement, and analytics. For many businesses, outsourcing social media management has become a popular solution. Join us in discussing the benefits …

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Published on Tuesday, April 11th, 2023

How Should You Engage with Your Facebook Followers?

Facebook is a powerful tool for businesses to engage with their audience and build brand loyalty. However, many businesses struggle with how to effectively engage with their followers, and that’s a crucial part of an effective Facebook marketing strategy. In this blog, we’ll take a look at some of the best practices for engaging with …

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Published on Thursday, April 6th, 2023

How to Create a Successful Facebook Marketing Strategy

Simply having a Facebook presence is not enough to gain a following – to truly succeed on the platform, businesses need to have a solid Facebook marketing strategy. In this blog, we’ll go over some tips on how to create a successful Facebook marketing strategy. Define Your Goals Before you start creating content or running …

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Published on Tuesday, April 4th, 2023

How to Use Meta Business Suite to Improve Your Marketing

As a business owner, it’s essential to have a strong presence on Facebook and use the platform’s business suite tools to measure the effectiveness of your marketing efforts. But how exactly do you use Facebook’s business suite tools? I’m so glad you asked. Tag along and see what you need to do to effectively use …

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Published on Thursday, March 30th, 2023

The Top Facebook Marketing Tips for Small Businesses

Facebook is not just an indispensable marketing tool for large businesses, but small businesses too. With almost 3 billion active monthly users, Facebook provides an excellent chance to connect with an increased pool of potential customers to promote your products or services. With that in mind, Facebook marketing still requires a strategic approach. Here, we …

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Published on Thursday, March 23rd, 2023

The Pros and Cons of Organic vs. Paid Facebook Marketing

In the world of social media marketing, Facebook remains king. Yes, even with the massive climb of TikTok over the past several years. With over 2.9 billion active monthly users, Facebook offers a massive audience for businesses to target. That being said, there are two primary approaches to Facebook marketing: organic and paid. Each approach …

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Published on Thursday, March 16th, 2023

Facebook Advertising: How to Get the Best ROI

Facebook advertising isn’t just for large businesses. It’s an essential tool for businesses of all sizes. With over 2.963 billion monthly active users, Facebook has an unparalleled audience of over 37% of the world’s population. But running ads isn’t enough. You need to ensure an effective ROI (return on investment). But how do you make …

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Published on Friday, March 10th, 2023

The Social Media Generation Gap

How to Reach Millennials & Gen Z on Social Media The two most active groups on social media actually are quite different, and it’s not how they wear their jeans or hair. There’s also a stark difference in the way Millenials and Gen Zs consume and interact with social media. If you fail to understand …

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Published on Thursday, March 9th, 2023

The Best Smartphones for Social Media Marketing

For many, you’re going to be gathering content, and posting said content on your smartphone for social media marketing. Because of that, you need to make sure you have a device that can get the job done with as few headaches as possible.  Unfortunately, there isn’t a single best option for smartphones as there is …

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Published on Thursday, March 2nd, 2023

Tools to Create Great Social Media Photos

A picture is not just worth a thousand words—on social media, pictures are worth shares and likes, too. As a small business owner, you know the importance of using images in social media posts, but you might wonder if it’s possible to create eye-catching pictures without hiring designers or learning Photoshop. The answer is, yes! …

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Published on Thursday, February 23rd, 2023

How Important Are TikTok Sounds?

TikTok is able to go on without any dance or lip-sync videos, but without TikTok Sounds its survival is definitely in the balance. After all, how do you dance or lip-sync – that which the platform is synonymous for – without any sound?  TikTok Sounds are what has made the platform such a resounding success. …

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Published on Thursday, February 16th, 2023

“Why Am I Seeing This Ad” Being Updated

Meta’s updating its ‘Why Am I Seeing This Ad’ listing, which provides contextual information on ad targeting, and how Meta’s systems display ads to each user. Meta first launched its ‘Why Am I Seeing This Ad’ element in 2013 (yep, you read that right. A full decade ago), as a means to help people understand …

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Published on Thursday, February 9th, 2023

Twitter Blue Subscribers Can Now Tweet With 4000 Characters

More Twitter news? Yep, more Twitter news. Twitter has rolled out longer tweets to Twitter Blue subscribers in the US, with paying users now able to post tweets up to 4,000 characters in length. Did anyone really want that? TBD to be completely honest. Longer tweets will be displayed in the main feed at standard …

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Published on Tuesday, January 31st, 2023

Twitter Outlines New Platform Suspension Rules

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations. As explained by Twitter: “We have been proactively reinstating previously suspended accounts […] We did not reinstate …

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Published on Thursday, January 26th, 2023

Do Instagram Hashtags Still Matter in 2023?

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content. Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into …

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Published on Tuesday, January 17th, 2023

5 Social Media Marketing Mistakes

The New Year is here and many people use that as an opportunity to work on making themselves better. But why stop there? We’re going to help make your social media better by helping you avoid these 5 social media marketing mistakes.

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Published on Monday, January 9th, 2023

Three Ideas To Increase Your Social Media Engagement

Are you tired of social media trend reports giving you the same, nondescript bullet points? ° Use more video content ° Use Reels AND TikTok ° Use hashtags Let’s get specific about how we can actually build an engaged audience in 2023. Because a large follower count is nothing if it isn’t backed up with …

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Published on Thursday, December 29th, 2022

What Changes Has Elon Musk Made to Twitter?

It’s been just over 60 days since Elon Musk lugged a sink into Twitter HQ for his first day in his new role as owner of the platform, and since then, we’ve seen various policy changes, staff cuts, exposes of internal documents, and more. But now, we may be at the end of the Elon …

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Published on Thursday, December 22nd, 2022

2023 Social Media Marketing Trends

Another year, another time to go over new social media marketing trends. A lot has changed in the last year, but will 2023 be all that different from 2022 when it comes to social media? Probably. Social media is a fast medium, so it’s only natural for things to change quickly. Now let’s dive into …

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Published on Thursday, December 15th, 2022

Why is Buying Instagram Followers Bad?

We’ve all been told plenty of times that you shouldn’t buy Instagram followers, but has anyone really given you an explanation why? Well, don’t worry, because we’ve laid out exactly why you shouldn’t buy followers. And it’s not just because it’s “not the right thing to do”. But it can also massively impact your Instagram …

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Published on Thursday, December 1st, 2022

How to Engage with Your Followers

It’s one thing to have regular content on your social media platforms, but what turns a good social media account into a great one? Engaging with your followers. This can be as simple as liking someone’s comment when they reply to your post on IG or retweeting something that one of your followers posted. But …

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Published on Friday, November 18th, 2022

User-Generated Content: The Next Wave of Marketing

You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of joe against a snowy mountain backdrop. As the morning light reflects perfectly off their mug you can’t help but think, “If only I had that specific …

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Published on Thursday, November 17th, 2022

FBI Calls for a Full Ban of TikTok

TikTok’s meteoric rise shows no signs of slowing down. But there is one thing that might be able to stop the platform: government regulation. Authorities in several regions are continuing to analyze the app’s potential ties to the Chinese Government, and the security of user data in that respect. One of those authorities happens to …

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Published on Thursday, November 10th, 2022

The New Twitter Blue Verification is Here!

Elon Musk has officially given the green light to the new $8 Twitter Blue subscription. After a false start over the weekend and a one-day delay due to the midterm elections, the new Twitter Blue service officially went live on Wednesday. What do users get? The blue verification badge, of course! That’s the main draw, even though Twitter isn’t doing anything to …

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Published on Thursday, November 3rd, 2022

An Introduction to TikTok Ads

In just a few years, TikTok has seen massive growth in app usage. The platform already had over 1 billion active users as of April 2022. On top of being an addictive social media platform that can boost brand awareness, you can also invest in paid advertising to further boost your brand’s impact on the …

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Published on Tuesday, September 20th, 2022

Meta Enables Reels Posting Through 3rd Party Apps

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. As explained by Meta: “We realize that many creators and brands rely on third-party tools when creating Facebook Reels and …

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Published on Tuesday, September 13th, 2022

Are New Paid Add-Ons Coming to Facebook and Instagram?

Twitter’s doing it, and Snapchat’s gaining momentum with its paid add-on option. As such, it makes sense for other platforms to consider the same, with Meta reportedly now also investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for the social media giant. As reported by The Verge, Meta’s established a new internal …

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Published on Tuesday, September 6th, 2022

Tweet Editing is Finally Here (At Least in Testing)

Twitter has today launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting. As you can see in this example, edited tweets will include a note at the bottom that it has been edited, while all users …

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Published on Tuesday, August 30th, 2022

How Often Should You Post on Instagram?

The proper time to post for your business is actually much more complicated than you might think. We have already gone over the best times to post on social media, but how often should you be posting? Before we get started, it’s important to know that these are general rules, and things might be slightly …

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Published on Tuesday, August 23rd, 2022

Instagram Testing New Full-Screen Display

Could more user control be the solution to Instagram’s most recent growing pains? As part of Instagram’s ongoing quest to negate TikTok through blatant replication, it recently launched a test of a full-screen main feed, which incorporated regular posts, Stories and Reels into a single, TikTok-style display. But people didn’t like it – at least, that’s …

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Published on Tuesday, August 16th, 2022

Instagram Opens Up About Recommended Posts

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Published on Tuesday, August 9th, 2022

TikTok Partners with NCSolutions for Better Tracking

TikTok is partnering with NCSolutions to help marketers better track responses to their in-app campaigns which will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad exposure. That will help TikTok …

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Published on Tuesday, July 26th, 2022

Let’s Be Reel – The Best Tips to Boost Your Instagram Reels!

It feels like everyone and their mother are making Instagram Reels nowadays – you likely have too. You shoot the video, crop it together, add audio, post… and crickets. Why do some Reels get thousands of views, while others get lost in the shuffle? Here are 7 tried and true tips to help boost your …

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Published on Tuesday, July 19th, 2022

5 Ways to Build Your Audience on Instagram

With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram. But it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and deliver some kind of business value. To make Instagram work for …

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Published on Tuesday, June 14th, 2022

Your Guide to Calls-to-Action (CTAs) for Social Media

Calls to Action (CTAs) have existed on company websites for years now – you know, those “Click Here” and “Register Now” buttons that guide customers to, well, take action! On social media, CTAs are especially important to monetize your feeds and spark engagement, but we often miss these opportunities. So, how can you take advantage …

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Published on Tuesday, June 14th, 2022

Meta, TikTok, Twitter and More Preparing to Sign-On to European Misinformation Rules

Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and response across the biggest digital media platforms. As reported by The Financial Times, Meta, Twitter, …

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Published on Tuesday, June 7th, 2022

Elon Musk Twitter Deal May Be Dead

Remember about six weeks ago when we reported about Elon Musk’s plan to buy Twitter? The deal that would have been for $44 billion? After several weeks and speculation, it appears that Musk is looking to pull out of the deal entirely according to a new SEC filing. Musk’s team has asserted many times that …

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Published on Tuesday, May 31st, 2022

Social Media Management Tools Can Now Post to TikTok

It’s a good day to be a social media manager as TikTok has added a new set of social media management platforms to its Marketing Partners Program. What does this mean? You can now organize, schedule, and publish your content from your platform of choice. As explained by TikTok: “Today, we are excited to introduce …

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Published on Tuesday, May 24th, 2022

How to Pick the Right Hashtags

On the surface, hashtags seem like the most simple part of social media marketing, but they’re vital for helping users find new things on their social media platform of choice. So that begs the question; how do I pick the right hashtags? First thing we should do is look at what a hashtag actually does. …

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Published on Tuesday, May 17th, 2022

TikTok Launches New Interactive Insights Platform

Your TikTok marketing just got a little bit easier! TikTok has just launched a new, interactive insights platform, that enables you to use a range of new filters to discover key data points on your target markets. This new feature is actually very similar to Facebook’s interactive insights tool, which is designed to give you …

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Published on Tuesday, May 10th, 2022

Stories vs Reels. Which One Should You Use?

When creating a strategy for Instagram marketing, you have plenty of options for posting your organic content. We have your standard posts, Stories, Reels, and IGTV. Today we are going to talk about the differences between Stories and Reels and which one is right for your business.

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Published on Tuesday, May 3rd, 2022

Facebook User Growth Makes a Comeback

After a less-than-stellar performance in Q4 of 2021, Facebook has managed to get its user growth back on track. This change in performance is easing some of the concerns marketers had about the platform.

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Published on Tuesday, April 26th, 2022

Elon Musk To Buy Twitter

In a surprising turn, Elon Musk looks to become the sole proprietor of Twitter after the board met on the weekend to vote on accepting his $44 billion takeover offer. Why is this surprising though? $44 billion is quite a lot of money to turn down. But when the offer was initially made, it seemed …

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Published on Tuesday, April 19th, 2022

Best Times to Post on Facebook, Instagram, Twitter and LinkedIn

Let’s get this out of the way: the best time to post on any social media platform is going to be highly dependent on your unique audience, and their activity within the app you are using. That being said, the team at Sprout Social has looked at data from their 30,000+ users and determined the …

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Published on Tuesday, April 12th, 2022

Twitter is Adding an Edit Button!

This story might not seem like a big deal to most, but if you have been using the Twitter app, you know just how long users have been requesting an edit button. If fact, it was requested so much that it eventually became a meme. But the edit button is now becoming a reality. The …

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Published on Tuesday, April 5th, 2022

Instagram Chronological Feed is Back!

Only  4 months since the original announcement, but Instagram is finally making a chronological feed available to all users, along with a new feed-filtering option that will allow you to scroll through posts that are only from your favorite accounts. These features have been in the limited testing phase since January but were released to …

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Published on Tuesday, March 29th, 2022

The Best Instagram Stories Stickers

What is the sign of an effective Instagram Post, Story, or Reel? Sure, views are nice, but engagement is where you start to see real results. When it comes to Posts and Reels, you are really only left with Likes, Comments, and Shares. But Stories has another thing going for it: Stickers. Story Stickers are …

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Published on Tuesday, March 22nd, 2022

When is the Best Time to Post on Instagram?

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Published on Tuesday, March 15th, 2022

TikTok Closes in on Deal to Keep US Data Private

Remember back in 2020 when President Trump said that TikTok would be banned in the US, sparking an outpouring of emotions from the app’s users, and a major surge in downloads of alternate video apps? The primary reason behind the ban is that the Trump administration was concerned about potential spying by the Chinese Government …

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Published on Tuesday, March 8th, 2022

How To Properly Use Content Recycling

As marketers, we already have a lot to do and not enough time to get it done. This is true if you’re in-house, and even more so if you are living the agency life. It’s not uncommon to feel struck by writer’s block when you need to come up with so new and interesting content, …

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Published on Tuesday, March 1st, 2022

10-Minute Uploads are Coming to TikTok

Short-form content is the money-maker at the moment, and with attention spans reducing, it would seem that short-form content would remain the king of social media. But that doesn’t seem to be the case as TikTok is allowing their users to upload videos up to 10 minutes long. As TikTok has recently discovered, effective monetization …

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Published on Thursday, February 24th, 2022

New Subscription Service For TikTok

TikTok has officially confirmed that they are testing a brand new paid subscription service. This is paving the way for creators on the platform to charge for their content. TikTok didn’t share any major details about when they will roll out this new feature to creators, how many creators are testing the feature, or what …

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Published on Tuesday, February 15th, 2022

TikTok Purchase Study, Instagram Stories “Likes”, and Facebook’s Downfall?

Another day, another installment of our Social Media Round-up. Let’s not waste any time and get right into the biggest social media news that’s come out over the past weeks.

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Published on Tuesday, February 8th, 2022

Is Meta’s Facebook & Instagram Leaving Europe?

Meta has announced that it is considering shutting down both Facebook and Instagram in Europe if they are not allowed to keep transferring user data back to the US. On January 27, Meta released their annual report where this warning was issued. Over the past several years, Regulators in Europe have been no strangers to …

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Published on Thursday, February 3rd, 2022

Our 5 Favorite Tools for Social Media Photography

We all know that social media photography has gotten easier as the years have gone on thanks to yearly improvements in smartphone cameras, new apps coming out on those smartphones, and physical tools to make photography easier. But what are our favorite tools for social media photography? Here are our 5 favorites that you can …

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Published on Tuesday, January 25th, 2022

Our Top 5 Tips for Viral TikToks

We all want to know how to make a viral TikTok, or any social media platform for that matter. And we wish it were as simple as following a couple of rules and BAM, you’re TikTok famous, but you can’t go into TikTok marketing with the expectation that you will go viral. That being said, …

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