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Published on Thursday, November 14th, 2019

4 Proven Social Media Marketing Tips to Grow Your Next Event

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Published on Tuesday, October 15th, 2019

3 Tips for Maximizing Social Media Engagement Through Writing Better Captions

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Published on Tuesday, March 12th, 2019

HIPAA, HITECH & TCPA Compliance in Social Media – Don’t Find Yourself at the Head of the Class Action

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Published on Monday, January 21st, 2019

Issue #11 – Are Your Posts Lit? Tips for the Best Lighting for Your Social Media Photos

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Published on Tuesday, October 9th, 2018

ISSUE #10 — 3 TIPS TO IMPROVE YOUR SOCIAL MEDIA ENGAGEMENT

Do your social media posts leave you feeling like you are shouting into the abyss? Are you posting regularly, yet not attracting the type of engagement you expect? Posting alone is not enough to get growth in followers or increased profitability. If you’ve realized this, read on for our tips for improving your social media …

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Published on Thursday, June 14th, 2018

ISSUE #9 — GET BY WITH A LITTLE HELP FROM YOUR FRIENDS

#TBT to the summer of 2014 when seemingly everyone was dumping a bucket of ice over their heads. The ALS Ice Bucket Challenge not only raised $115 Million for ALS Research, it created brand awareness simply by friends seeing what other friends were up to on social media. While viral success may elude you, read …

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Published on Wednesday, May 23rd, 2018

ISSUE #8 — SPRUCE UP YOUR EVERGREEN CONTENT

Generating content is one of the more time consuming aspects of social media management. Make your life easier by creating evergreen content. Truly “evergreen” content is anything that stays relevant year over year, building your story for as long as your business is around. Read on to take the guesswork out of creating evergreen content …

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Published on Monday, April 23rd, 2018

ISSUE #7 — YOU CAN’T BUY LOVE & YOU CAN’T BUY REAL FOLLOWERS EITHER

While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation.  This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing …

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Published on Wednesday, February 28th, 2018

Issue #6 – Facebook Advertisement vs. Boosted Posts

When was the last time you saw a Facebook post from that local whiskey bar you followed a year ago with the Chapin & Gore Old Reserve 6 year that you couldn’t stop talking about?  Facebook is limiting the amount of true, user-generated content that it permits you to see — and this isn’t new! …

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Published on Wednesday, February 28th, 2018

Issue #5– Living in a Facebook Fantasy World

Whether you “like” it or not, Facebook is a place for businesses to advertise everything from watches to whisk(e)y.  Can you emoji-ne what a more delightful experience your news feed might become if less of those pesky business posts got in the way and you were able to see more of the posts you like?  Facebook …

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