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User-Generated Content: The Next Wave of Marketing

You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of...

Published on Tuesday, May 30th, 2023

Tips to Creating a Lead Generating Facebook Ad

Creating an effective lead-generating Facebook ad requires careful planning and execution. In this blog, we will explore some essential tips to help you create Facebook ads that drive leads and maximize your marketing efforts. Whether you’re a small business owner or a seasoned marketer, these tips will assist you in crafting compelling Facebook ads that …

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Published on Thursday, May 25th, 2023

Facebook Ad Targeting: How to Reach Your Ideal Audience

In the vast realm of digital advertising, finding the right audience for your ads is essential for success. With such a large number of monthly active users, Facebook ads provide a massive platform for businesses to connect with potential customers. However, with such a vast user base, it’s crucial to utilize effective targeting strategies to …

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Published on Tuesday, May 23rd, 2023

Facebook Ads vs. Google Ads: Which Is Right for Your Business?

In the world of digital advertising, two giants stand out: Facebook Ads and Google Ads. These platforms offer businesses powerful tools to reach their target audience and promote their products or services. However, choosing between the two can be a challenging decision for marketers. In this blog post, we will compare Facebook Ads and Google …

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Published on Thursday, May 18th, 2023

Tips to Creating Facebook Ads on a Budget

Creating effective Facebook ads doesn’t have to break the bank. With a well-planned strategy and the right techniques, it’s possible to achieve compelling results while staying within your budget. In this blog post, we’ll share valuable tips to help you create impactful Facebook ads on a budget. By optimizing your targeting, crafting engaging content, and …

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Published on Tuesday, May 16th, 2023

How to Create Engaging Facebook Content That Drives Traffic and Sales

Social media platforms have revolutionized the way businesses communicate with their audiences. Among the most popular of these platforms is Facebook. Given the size of its user base, it’s no wonder why many businesses prioritize Facebook as a primary social media channel to reach their audience. However, the effectiveness of Facebook marketing isn’t limited to …

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Published on Thursday, May 11th, 2023

The Top Facebook Ad Formats for Different Business Goals

Facebook is a powerful platform for businesses to connect with their target audience and achieve their marketing goals. Facebook offers a range of ad formats to help businesses reach their target audience and achieve their desired outcomes. In this blog, we’ll explore the top Facebook ad formats for different business goals. Brand Awareness Brand awareness …

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Published on Tuesday, May 9th, 2023

The Dos and Don’ts of Facebook Ads

Facebook Ads are a powerful tool for businesses looking to reach their target audience and drive conversions. However, if you’re not careful, your Facebook Ads campaigns can quickly become a waste of time and money. In this article, we’ll share the dos and don’ts of Facebook Ads and highlight some of the most common mistakes …

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Published on Thursday, May 4th, 2023

The Role of Content Marketing in Social Media Management

Social media platforms have become an essential tool for businesses to connect with their audience, build brand awareness, and drive sales. Social media management plays a crucial role in achieving these goals, and one of the most effective ways to achieve success in social media is through content marketing. In this blog, we will explore …

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Published on Tuesday, May 2nd, 2023

10 Expert Tips for Crafting Effective Facebook Ads

Facebook is one of the most popular social media platforms in the world, with billions of users logging in every day. It’s also one of the most effective advertising platforms available, allowing businesses of all sizes to reach their target audience and grow their business. However, creating effective Facebook ads can be challenging, especially if …

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Published on Thursday, April 27th, 2023

How to Manage Your Social Media During a Crisis

Social media has become a crucial aspect of modern communication, allowing businesses and individuals to connect with their audiences in real-time. However, when a crisis occurs, social media can quickly become a double-edged sword. On one hand, it can be a powerful tool for sharing information and updates. On the other hand, it can amplify …

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Published on Tuesday, April 25th, 2023

Social Media Management Tips for Small Businesses

Social media has become an integral part of our daily lives, and it’s also a powerful tool for small businesses to connect with their target audience, build brand awareness, and drive business growth. However, managing social media can be overwhelming for small businesses with limited time and resources. To help you make the most out …

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Published on Thursday, April 20th, 2023

The Dos and Don’ts of Social Media Management

Social media management has become an essential aspect of any business, organization or individual’s online presence. It is the process of creating, scheduling, analyzing, and engaging with content on social media platforms like Facebook, Twitter, LinkedIn, Instagram, and more. However, social media management can be overwhelming if you don’t have a strategy in place. In …

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Published on Tuesday, April 18th, 2023

How to Effectively Respond to Negative Feedback on Social Media

In today’s digital age, social media has become an integral part of businesses’ online presence. It’s a platform that allows for direct communication with customers, but it also opens up the possibility for negative feedback. Handling negative feedback on social media can be challenging, but it’s an important part of social media management to maintain …

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Published on Thursday, April 13th, 2023

The Benefits of Outsourcing Your Social Media Management

In today’s digital age, social media has become an essential component of any business’s marketing strategy. However, managing social media accounts can be time-consuming and requires expertise in various areas, including content creation, audience engagement, and analytics. For many businesses, outsourcing social media management has become a popular solution. Join us in discussing the benefits …

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Published on Tuesday, April 11th, 2023

How Should You Engage with Your Facebook Followers?

Facebook is a powerful tool for businesses to engage with their audience and build brand loyalty. However, many businesses struggle with how to effectively engage with their followers, and that’s a crucial part of an effective Facebook marketing strategy. In this blog, we’ll take a look at some of the best practices for engaging with …

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Published on Thursday, April 6th, 2023

How to Create a Successful Facebook Marketing Strategy

Simply having a Facebook presence is not enough to gain a following – to truly succeed on the platform, businesses need to have a solid Facebook marketing strategy. In this blog, we’ll go over some tips on how to create a successful Facebook marketing strategy. Define Your Goals Before you start creating content or running …

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Published on Tuesday, April 4th, 2023

How to Use Meta Business Suite to Improve Your Marketing

As a business owner, it’s essential to have a strong presence on Facebook and use the platform’s business suite tools to measure the effectiveness of your marketing efforts. But how exactly do you use Facebook’s business suite tools? I’m so glad you asked. Tag along and see what you need to do to effectively use …

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Published on Thursday, March 30th, 2023

The Top Facebook Marketing Tips for Small Businesses

Facebook is not just an indispensable marketing tool for large businesses, but small businesses too. With almost 3 billion active monthly users, Facebook provides an excellent chance to connect with an increased pool of potential customers to promote your products or services. With that in mind, Facebook marketing still requires a strategic approach. Here, we …

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Published on Thursday, March 23rd, 2023

The Pros and Cons of Organic vs. Paid Facebook Marketing

In the world of social media marketing, Facebook remains king. Yes, even with the massive climb of TikTok over the past several years. With over 2.9 billion active monthly users, Facebook offers a massive audience for businesses to target. That being said, there are two primary approaches to Facebook marketing: organic and paid. Each approach …

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Published on Thursday, March 16th, 2023

Facebook Advertising: How to Get the Best ROI

Facebook advertising isn’t just for large businesses. It’s an essential tool for businesses of all sizes. With over 2.963 billion monthly active users, Facebook has an unparalleled audience of over 37% of the world’s population. But running ads isn’t enough. You need to ensure an effective ROI (return on investment). But how do you make …

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Published on Friday, March 10th, 2023

The Social Media Generation Gap

How to Reach Millennials & Gen Z on Social Media The two most active groups on social media actually are quite different, and it’s not how they wear their jeans or hair. There’s also a stark difference in the way Millenials and Gen Zs consume and interact with social media. If you fail to understand …

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Published on Thursday, March 9th, 2023

The Best Smartphones for Social Media Marketing

For many, you’re going to be gathering content, and posting said content on your smartphone for social media marketing. Because of that, you need to make sure you have a device that can get the job done with as few headaches as possible.  Unfortunately, there isn’t a single best option for smartphones as there is …

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Published on Thursday, March 2nd, 2023

Tools to Create Great Social Media Photos

A picture is not just worth a thousand words—on social media, pictures are worth shares and likes, too. As a small business owner, you know the importance of using images in social media posts, but you might wonder if it’s possible to create eye-catching pictures without hiring designers or learning Photoshop. The answer is, yes! …

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Published on Thursday, February 23rd, 2023

How Important Are TikTok Sounds?

TikTok is able to go on without any dance or lip-sync videos, but without TikTok Sounds its survival is definitely in the balance. After all, how do you dance or lip-sync – that which the platform is synonymous for – without any sound?  TikTok Sounds are what has made the platform such a resounding success. …

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Published on Thursday, February 16th, 2023

“Why Am I Seeing This Ad” Being Updated

Meta’s updating its ‘Why Am I Seeing This Ad’ listing, which provides contextual information on ad targeting, and how Meta’s systems display ads to each user. Meta first launched its ‘Why Am I Seeing This Ad’ element in 2013 (yep, you read that right. A full decade ago), as a means to help people understand …

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Published on Thursday, February 9th, 2023

Twitter Blue Subscribers Can Now Tweet With 4000 Characters

More Twitter news? Yep, more Twitter news. Twitter has rolled out longer tweets to Twitter Blue subscribers in the US, with paying users now able to post tweets up to 4,000 characters in length. Did anyone really want that? TBD to be completely honest. Longer tweets will be displayed in the main feed at standard …

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Published on Tuesday, January 31st, 2023

Twitter Outlines New Platform Suspension Rules

After reinstating thousands of previously suspended accounts, as part of new chief Elon Musk’s ‘amnesty’ initiative, Twitter has now outlined how it will be enforcing its rules from now on, which includes less restrictive measures for some violations. As explained by Twitter: “We have been proactively reinstating previously suspended accounts […] We did not reinstate …

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Published on Thursday, January 26th, 2023

Do Instagram Hashtags Still Matter in 2023?

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content. Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into …

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Published on Tuesday, January 17th, 2023

5 Social Media Marketing Mistakes

The New Year is here and many people use that as an opportunity to work on making themselves better. But why stop there? We’re going to help make your social media better by helping you avoid these 5 social media marketing mistakes.

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Published on Monday, January 9th, 2023

Three Ideas To Increase Your Social Media Engagement

Are you tired of social media trend reports giving you the same, nondescript bullet points? ° Use more video content ° Use Reels AND TikTok ° Use hashtags Let’s get specific about how we can actually build an engaged audience in 2023. Because a large follower count is nothing if it isn’t backed up with …

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Published on Thursday, December 29th, 2022

What Changes Has Elon Musk Made to Twitter?

It’s been just over 60 days since Elon Musk lugged a sink into Twitter HQ for his first day in his new role as owner of the platform, and since then, we’ve seen various policy changes, staff cuts, exposes of internal documents, and more. But now, we may be at the end of the Elon …

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Published on Thursday, December 22nd, 2022

2023 Social Media Marketing Trends

Another year, another time to go over new social media marketing trends. A lot has changed in the last year, but will 2023 be all that different from 2022 when it comes to social media? Probably. Social media is a fast medium, so it’s only natural for things to change quickly. Now let’s dive into …

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Published on Thursday, December 15th, 2022

Why is Buying Instagram Followers Bad?

We’ve all been told plenty of times that you shouldn’t buy Instagram followers, but has anyone really given you an explanation why? Well, don’t worry, because we’ve laid out exactly why you shouldn’t buy followers. And it’s not just because it’s “not the right thing to do”. But it can also massively impact your Instagram …

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Published on Thursday, December 1st, 2022

How to Engage with Your Followers

It’s one thing to have regular content on your social media platforms, but what turns a good social media account into a great one? Engaging with your followers. This can be as simple as liking someone’s comment when they reply to your post on IG or retweeting something that one of your followers posted. But …

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Published on Friday, November 18th, 2022

User-Generated Content: The Next Wave of Marketing

You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of joe against a snowy mountain backdrop. As the morning light reflects perfectly off their mug you can’t help but think, “If only I had that specific …

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Published on Thursday, November 17th, 2022

FBI Calls for a Full Ban of TikTok

TikTok’s meteoric rise shows no signs of slowing down. But there is one thing that might be able to stop the platform: government regulation. Authorities in several regions are continuing to analyze the app’s potential ties to the Chinese Government, and the security of user data in that respect. One of those authorities happens to …

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Published on Thursday, November 10th, 2022

The New Twitter Blue Verification is Here!

Elon Musk has officially given the green light to the new $8 Twitter Blue subscription. After a false start over the weekend and a one-day delay due to the midterm elections, the new Twitter Blue service officially went live on Wednesday. What do users get? The blue verification badge, of course! That’s the main draw, even though Twitter isn’t doing anything to …

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Published on Thursday, November 3rd, 2022

An Introduction to TikTok Ads

In just a few years, TikTok has seen massive growth in app usage. The platform already had over 1 billion active users as of April 2022. On top of being an addictive social media platform that can boost brand awareness, you can also invest in paid advertising to further boost your brand’s impact on the …

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Published on Tuesday, September 20th, 2022

Meta Enables Reels Posting Through 3rd Party Apps

Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. As explained by Meta: “We realize that many creators and brands rely on third-party tools when creating Facebook Reels and …

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Published on Tuesday, September 13th, 2022

Are New Paid Add-Ons Coming to Facebook and Instagram?

Twitter’s doing it, and Snapchat’s gaining momentum with its paid add-on option. As such, it makes sense for other platforms to consider the same, with Meta reportedly now also investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for the social media giant. As reported by The Verge, Meta’s established a new internal …

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Published on Tuesday, September 6th, 2022

Tweet Editing is Finally Here (At Least in Testing)

Twitter has today launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting. As you can see in this example, edited tweets will include a note at the bottom that it has been edited, while all users …

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Published on Tuesday, August 30th, 2022

How Often Should You Post on Instagram?

The proper time to post for your business is actually much more complicated than you might think. We have already gone over the best times to post on social media, but how often should you be posting? Before we get started, it’s important to know that these are general rules, and things might be slightly …

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Published on Tuesday, August 23rd, 2022

Instagram Testing New Full-Screen Display

Could more user control be the solution to Instagram’s most recent growing pains? As part of Instagram’s ongoing quest to negate TikTok through blatant replication, it recently launched a test of a full-screen main feed, which incorporated regular posts, Stories and Reels into a single, TikTok-style display. But people didn’t like it – at least, that’s …

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Published on Tuesday, August 16th, 2022

Instagram Opens Up About Recommended Posts

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Published on Tuesday, August 9th, 2022

TikTok Partners with NCSolutions for Better Tracking

TikTok is partnering with NCSolutions to help marketers better track responses to their in-app campaigns which will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad exposure. That will help TikTok …

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Published on Tuesday, July 26th, 2022

Let’s Be Reel – The Best Tips to Boost Your Instagram Reels!

It feels like everyone and their mother are making Instagram Reels nowadays – you likely have too. You shoot the video, crop it together, add audio, post… and crickets. Why do some Reels get thousands of views, while others get lost in the shuffle? Here are 7 tried and true tips to help boost your …

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Published on Tuesday, July 19th, 2022

5 Ways to Build Your Audience on Instagram

With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram. But it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and deliver some kind of business value. To make Instagram work for …

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Published on Tuesday, June 14th, 2022

Your Guide to Calls-to-Action (CTAs) for Social Media

Calls to Action (CTAs) have existed on company websites for years now – you know, those “Click Here” and “Register Now” buttons that guide customers to, well, take action! On social media, CTAs are especially important to monetize your feeds and spark engagement, but we often miss these opportunities. So, how can you take advantage …

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Published on Tuesday, June 14th, 2022

Meta, TikTok, Twitter and More Preparing to Sign-On to European Misinformation Rules

Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and response across the biggest digital media platforms. As reported by The Financial Times, Meta, Twitter, …

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Published on Tuesday, June 7th, 2022

Elon Musk Twitter Deal May Be Dead

Remember about six weeks ago when we reported about Elon Musk’s plan to buy Twitter? The deal that would have been for $44 billion? After several weeks and speculation, it appears that Musk is looking to pull out of the deal entirely according to a new SEC filing. Musk’s team has asserted many times that …

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Published on Tuesday, May 31st, 2022

Social Media Management Tools Can Now Post to TikTok

It’s a good day to be a social media manager as TikTok has added a new set of social media management platforms to its Marketing Partners Program. What does this mean? You can now organize, schedule, and publish your content from your platform of choice. As explained by TikTok: “Today, we are excited to introduce …

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Published on Tuesday, May 24th, 2022

How to Pick the Right Hashtags

On the surface, hashtags seem like the most simple part of social media marketing, but they’re vital for helping users find new things on their social media platform of choice. So that begs the question; how do I pick the right hashtags? First thing we should do is look at what a hashtag actually does. …

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Published on Tuesday, May 17th, 2022

TikTok Launches New Interactive Insights Platform

Your TikTok marketing just got a little bit easier! TikTok has just launched a new, interactive insights platform, that enables you to use a range of new filters to discover key data points on your target markets. This new feature is actually very similar to Facebook’s interactive insights tool, which is designed to give you …

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Published on Tuesday, May 10th, 2022

Stories vs Reels. Which One Should You Use?

When creating a strategy for Instagram marketing, you have plenty of options for posting your organic content. We have your standard posts, Stories, Reels, and IGTV. Today we are going to talk about the differences between Stories and Reels and which one is right for your business.

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Published on Tuesday, May 3rd, 2022

Facebook User Growth Makes a Comeback

After a less-than-stellar performance in Q4 of 2021, Facebook has managed to get its user growth back on track. This change in performance is easing some of the concerns marketers had about the platform.

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Published on Tuesday, April 26th, 2022

Elon Musk To Buy Twitter

In a surprising turn, Elon Musk looks to become the sole proprietor of Twitter after the board met on the weekend to vote on accepting his $44 billion takeover offer. Why is this surprising though? $44 billion is quite a lot of money to turn down. But when the offer was initially made, it seemed …

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Published on Tuesday, April 19th, 2022

Best Times to Post on Facebook, Instagram, Twitter and LinkedIn

Let’s get this out of the way: the best time to post on any social media platform is going to be highly dependent on your unique audience, and their activity within the app you are using. That being said, the team at Sprout Social has looked at data from their 30,000+ users and determined the …

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Published on Tuesday, April 12th, 2022

Twitter is Adding an Edit Button!

This story might not seem like a big deal to most, but if you have been using the Twitter app, you know just how long users have been requesting an edit button. If fact, it was requested so much that it eventually became a meme. But the edit button is now becoming a reality. The …

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Published on Tuesday, April 5th, 2022

Instagram Chronological Feed is Back!

Only  4 months since the original announcement, but Instagram is finally making a chronological feed available to all users, along with a new feed-filtering option that will allow you to scroll through posts that are only from your favorite accounts. These features have been in the limited testing phase since January but were released to …

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Published on Tuesday, March 29th, 2022

The Best Instagram Stories Stickers

What is the sign of an effective Instagram Post, Story, or Reel? Sure, views are nice, but engagement is where you start to see real results. When it comes to Posts and Reels, you are really only left with Likes, Comments, and Shares. But Stories has another thing going for it: Stickers. Story Stickers are …

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Published on Tuesday, March 22nd, 2022

When is the Best Time to Post on Instagram?

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Published on Tuesday, March 15th, 2022

TikTok Closes in on Deal to Keep US Data Private

Remember back in 2020 when President Trump said that TikTok would be banned in the US, sparking an outpouring of emotions from the app’s users, and a major surge in downloads of alternate video apps? The primary reason behind the ban is that the Trump administration was concerned about potential spying by the Chinese Government …

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Published on Tuesday, March 8th, 2022

How To Properly Use Content Recycling

As marketers, we already have a lot to do and not enough time to get it done. This is true if you’re in-house, and even more so if you are living the agency life. It’s not uncommon to feel struck by writer’s block when you need to come up with so new and interesting content, …

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Published on Tuesday, March 1st, 2022

10-Minute Uploads are Coming to TikTok

Short-form content is the money-maker at the moment, and with attention spans reducing, it would seem that short-form content would remain the king of social media. But that doesn’t seem to be the case as TikTok is allowing their users to upload videos up to 10 minutes long. As TikTok has recently discovered, effective monetization …

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Published on Thursday, February 24th, 2022

New Subscription Service For TikTok

TikTok has officially confirmed that they are testing a brand new paid subscription service. This is paving the way for creators on the platform to charge for their content. TikTok didn’t share any major details about when they will roll out this new feature to creators, how many creators are testing the feature, or what …

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Published on Tuesday, February 15th, 2022

TikTok Purchase Study, Instagram Stories “Likes”, and Facebook’s Downfall?

Another day, another installment of our Social Media Round-up. Let’s not waste any time and get right into the biggest social media news that’s come out over the past weeks.

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Published on Tuesday, February 8th, 2022

Is Meta’s Facebook & Instagram Leaving Europe?

Meta has announced that it is considering shutting down both Facebook and Instagram in Europe if they are not allowed to keep transferring user data back to the US. On January 27, Meta released their annual report where this warning was issued. Over the past several years, Regulators in Europe have been no strangers to …

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Published on Thursday, February 3rd, 2022

Our 5 Favorite Tools for Social Media Photography

We all know that social media photography has gotten easier as the years have gone on thanks to yearly improvements in smartphone cameras, new apps coming out on those smartphones, and physical tools to make photography easier. But what are our favorite tools for social media photography? Here are our 5 favorites that you can …

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Published on Tuesday, January 25th, 2022

Our Top 5 Tips for Viral TikToks

We all want to know how to make a viral TikTok, or any social media platform for that matter. And we wish it were as simple as following a couple of rules and BAM, you’re TikTok famous, but you can’t go into TikTok marketing with the expectation that you will go viral. That being said, …

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Published on Tuesday, January 18th, 2022

What did iOS 14 do to Facebook Ads?

Technology is ever-evolving, and that typically means good things for us in the marketing world. But things were a little different with iOS 14 and what that means for Facebook Ads. The iOS 14 update limits user information exchanged with Facebook, preventing specific data collection and sharing. Apple’s App Tracking Transparency framework states that “Privacy …

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Published on Tuesday, January 11th, 2022

How To Use TikTok Hashtags

Hashtags are nothing new in the world of social marketing, so you’d think that TikTok hashtags would be no different, right? Not necessarily. Before we get into the weeds on hashtags, you might want a refresh on our top TikTok marketing tips. But if you’re already caught up, there are some similarities in how you …

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Published on Monday, January 3rd, 2022

Top Social Media Marketing Trends in 2022: What to Know

Top Social Media Marketing Trends in 2022: What to Know It’s that time of year… we’re ready to share our predictions for the top social media marketing trends in 2022! We can’t foresee them all (Facebook rebranding to Meta surprised us last year – though we can now see a world-wide movement to create “work …

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Published on Thursday, December 2nd, 2021

Social Media Round-Up: Snap Ad Buying, Brand Awareness, and TikTok Hashtags

We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.  

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Published on Tuesday, November 16th, 2021

Social Media Round-Up: Another Meta and New Instagram Features

We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.  

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Published on Monday, November 8th, 2021

Use These 5 Instagram Story Tips Now!

Use These 5 Instagram Story Tips Now! “Give me alllll the Instagram story tips!” – Every business owner/marketer who knows the value of these swipe-friendly, addictive morsels found at the top of your IG page. We’ve got advice, and we’re happy to share, but we also realize there’s a difference between knowing what to do …

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Published on Saturday, November 6th, 2021

Top 7 Facebook Ads Tips to Get Your Ads Running

Top 7 Facebook Ads Tips to Get Your Ads Running If you had to make an [educated] guess, how many Facebook ads would you say you come across during an average session of mindless scrolling? You’ll probably have to think about it for a bit. That’s because the average social media user is inundated with …

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Published on Saturday, November 6th, 2021

Our Top 6 TikTok Marketing Tips

Our Top 6 TikTok Marketing Tips We’ve told every single one of our clients to get on TikTok and here’s why: The video sharing app exploded during the pandemic, growing nearly 600% on average in 2020 compared to the prior year. And, it continues to threaten Facebook and Instagram as the #1 performing social media …

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Published on Tuesday, October 19th, 2021

Social Media Round-Up: Influencers Not Following the Rules, and Facebook Going Down

It’s time for another scoop of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these delicious social media marketing stories.  

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Published on Thursday, October 7th, 2021

Reels vs. TikTok: What You Need to Know

Reels vs. TikTok: What You Need to Know If you’ve had the feeling of déjà vu over the last year as you navigate around Instagram, the culprit is likely the new Reels feature. It’s either that or all your friends are posting “photo dump” slideshows so you’re seeing a lot of those on your feed. …

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Published on Thursday, September 9th, 2021

Social Media Round-Up: New Instagram Algorithm, TikTok & Shopify Partnership, and Twitter Ads Checklist.

Another month, another batch of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these bite-sized social media marketing stories.  

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Published on Wednesday, August 11th, 2021

Social Media Round-Up: Instagram Testing New Features, TikTok & Vimeo Team-Up, and Reels Investment.

Social Media is an ever-changing part of digital marketing, and it may seem impossible to stay on top of all the latest info. But that’s why your sweet team at iScream is here! We can give you everything you need to know in one small bowl (or cone), so without further ado, let’s get started. …

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Published on Tuesday, August 3rd, 2021

9 Instagram Hacks to Boost Your Performance

9 Instagram Hacks to Boost Your Performance   Anybody who’s anybody is on Instagram. But not just anybody (or any business) can actually generate engagement or drive sales from this popular platform. Our clients do, and that’s why we’re here to share a few of the strategies and Instagram hacks that we know work. If …

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Published on Monday, March 29th, 2021

The Best Way to Reach Your Customers (Hint: It May Be E-Mail Marketing!)

The Best Way to Reach Your Customers (Hint: it may be E-Mail Marketing!) We’re a social media company, but we’re not here to tell you that social media is the only way to reach your customers, because it’s not… while it is a superb way to reach new customers, plus a very good way to …

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Published on Wednesday, February 3rd, 2021

2021 Social Media Marketing Trends

2021 Social Media Marketing Trends   Whether 2021 feels like an exciting new year of possibility or just a bizarre extension of 2020, one thing is for sure – it will bring a slew of new developments in the world of social media! What can you expect in the way of 2021 social media marketing …

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Published on Monday, January 18th, 2021

Everything You Need to Know About the Clubhouse App

Everything You Need to Know About the Clubhouse App   Accidentally, or purposely, you’ve arrived right here, right now, reading this blog, and the sooner you have found it, the more success this article on the Clubhouse App (CHA) can provide. You see, before we dive in on the app’s value, best practices to maximize …

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Published on Monday, December 7th, 2020

Handle Your Haters: Responding to Negative Social Media Comments

Handle Your Haters: Responding to Negative Comments on Social Media   “We never receive negative comments – customers only comment when they are happy!” – said no business owner ever. The reality is, negative comments on social media are bound to happen, but how you respond and take action is in your control. So, let’s …

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Published on Tuesday, August 4th, 2020

Hot Social Media Tips & Trends – Summer 2020

Social Media Tips & Trends – Summer 2020 In less than 5 minutes, learn a few social media tips and trends, including a simple engagement-boosting Instagram hack, two new features on LinkedIn, and a quick update on the launch of Instagram Reels. It all happens in this spirited video with our Senior Director of iScreamSocialMedia, …

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Published on Friday, June 26th, 2020

It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing

It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing   Would you swap out your receptionist for a robot? Your front desk staff for a welcome sign?  For the same reason you want your business to have a human face on these fronts, you should want that for your social media …

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Published on Monday, June 15th, 2020

3 Ways to Drive Leads Using LinkedIn for Business

3 Ways to Use LinkedIn for Business   LinkedIn is the social networking site truly designed for networking and LinkedIn for business is no exception. While you’re likely already using the platform personally, you may wonder if it’s worth your time to use it to promote your business. The answer is YES. Unlike other platforms, …

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Published on Tuesday, April 28th, 2020

The Clock is Officially Ticking – Are You Ahead of the TikTok Marketing Game?

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Published on Tuesday, April 7th, 2020

The New Recipe for Finding Success with Social Media Marketing (Part 2)

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Published on Wednesday, January 15th, 2020

The New Recipe for Finding Success with Social Media Marketing (Part 1)

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Published on Tuesday, January 7th, 2020

Social Media Marketing 2019 to 2020: What to Know

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Published on Monday, December 9th, 2019

What the 5 Latest Instagram Updates Mean for Your Business

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Published on Thursday, November 14th, 2019

4 Proven Social Media Marketing Tips to Grow Your Next Event

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Published on Tuesday, October 15th, 2019

3 Tips for Maximizing Social Media Engagement Through Writing Better Captions

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Published on Tuesday, March 12th, 2019

HIPAA, HITECH & TCPA Compliance in Social Media Marketing

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Published on Monday, January 21st, 2019

Are Your Social Media Photos Lit? Expert Tips for Lighting Photos.

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Published on Tuesday, October 9th, 2018

3 Tips to improve your social media engagement

Do your social media posts leave you feeling like you are shouting into the abyss? Are you posting regularly, yet not attracting the type of engagement you expect? Posting alone is not enough to get growth in followers or increased profitability. If you’ve realized this, read on for our tips for improving your social media …

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Published on Thursday, June 14th, 2018

3 Helpful Tips on Increasing Your Brand’s Exposure

#TBT to the summer of 2014 when seemingly everyone was dumping a bucket of ice over their heads. The ALS Ice Bucket Challenge not only raised $115 Million for ALS Research, it created brand awareness simply by friends seeing what other friends were up to on social media. While viral success may elude you, read …

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