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User-Generated Content: The Next Wave of Marketing
You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of...
User-Generated Content: The Next Wave of Marketing
You’re scrolling through Instagram when a coffee video catches your attention. The clip cuts to coffee beans grinding, milk foaming, and finally, a hand holding a fresh cup of joe against a snowy mountain backdrop. As the morning light reflects perfectly off their mug you can’t help but think, “If only I had that specific …
Read onFBI Calls for a Full Ban of TikTok
TikTok’s meteoric rise shows no signs of slowing down. But there is one thing that might be able to stop the platform: government regulation. Authorities in several regions are continuing to analyze the app’s potential ties to the Chinese Government, and the security of user data in that respect. One of those authorities happens to …
Read onThe New Twitter Blue Verification is Here!
Elon Musk has officially given the green light to the new $8 Twitter Blue subscription. After a false start over the weekend and a one-day delay due to the midterm elections, the new Twitter Blue service officially went live on Wednesday. What do users get? The blue verification badge, of course! That’s the main draw, even though Twitter isn’t doing anything to …
Read onAn Introduction to TikTok Ads
In just a few years, TikTok has seen massive growth in app usage. The platform already had over 1 billion active users as of April 2022. On top of being an addictive social media platform that can boost brand awareness, you can also invest in paid advertising to further boost your brand’s impact on the …
Read onMeta Enables Reels Posting Through 3rd Party Apps
Meta’s looking to help more creators and brands lean into Reels with the launch of the Facebook Reels API, which will enable the posting of Reels clips via third-party video creation apps and social media management tools. As explained by Meta: “We realize that many creators and brands rely on third-party tools when creating Facebook Reels and …
Read onAre New Paid Add-Ons Coming to Facebook and Instagram?
Twitter’s doing it, and Snapchat’s gaining momentum with its paid add-on option. As such, it makes sense for other platforms to consider the same, with Meta reportedly now also investigating the potential of a Twitter Blue-like subscription service for its apps, which could provide another revenue pathway for the social media giant. As reported by The Verge, Meta’s established a new internal …
Read onTweet Editing is Finally Here (At Least in Testing)
Twitter has today launched the first stage of live testing for what’s arguably the most requested social media platform addition of all-time – the capacity to edit a tweet after posting. As you can see in this example, edited tweets will include a note at the bottom that it has been edited, while all users …
Read onHow Often Should You Post on Instagram?
The proper time to post for your business is actually much more complicated than you might think. We have already gone over the best times to post on social media, but how often should you be posting? Before we get started, it’s important to know that these are general rules, and things might be slightly …
Read onInstagram Testing New Full-Screen Display
Could more user control be the solution to Instagram’s most recent growing pains? As part of Instagram’s ongoing quest to negate TikTok through blatant replication, it recently launched a test of a full-screen main feed, which incorporated regular posts, Stories and Reels into a single, TikTok-style display. But people didn’t like it – at least, that’s …
Read onTikTok Partners with NCSolutions for Better Tracking
TikTok is partnering with NCSolutions to help marketers better track responses to their in-app campaigns which will provide new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilizes machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad exposure. That will help TikTok …
Read onLet’s Be Reel – The Best Tips to Boost Your Instagram Reels!
It feels like everyone and their mother are making Instagram Reels nowadays – you likely have too. You shoot the video, crop it together, add audio, post… and crickets. Why do some Reels get thousands of views, while others get lost in the shuffle? Here are 7 tried and true tips to help boost your …
Read on5 Ways to Build Your Audience on Instagram
With Instagram being the most frequently accessed social network among U.S users, brands can’t afford to not be on Instagram. But it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and deliver some kind of business value. To make Instagram work for …
Read onYour Guide to Calls-to-Action (CTAs) for Social Media
Calls to Action (CTAs) have existed on company websites for years now – you know, those “Click Here” and “Register Now” buttons that guide customers to, well, take action! On social media, CTAs are especially important to monetize your feeds and spark engagement, but we often miss these opportunities. So, how can you take advantage …
Read onMeta, TikTok, Twitter and More Preparing to Sign-On to European Misinformation Rules
Amid ongoing debate around the impact of misinformation shared online, and the role that social media, in particular, plays in the spread of false narratives, a new anti-disinformation push in Europe could play a big role in improving detection and response across the biggest digital media platforms. As reported by The Financial Times, Meta, Twitter, …
Read onElon Musk Twitter Deal May Be Dead
Remember about six weeks ago when we reported about Elon Musk’s plan to buy Twitter? The deal that would have been for $44 billion? After several weeks and speculation, it appears that Musk is looking to pull out of the deal entirely according to a new SEC filing. Musk’s team has asserted many times that …
Read onSocial Media Management Tools Can Now Post to TikTok
It’s a good day to be a social media manager as TikTok has added a new set of social media management platforms to its Marketing Partners Program. What does this mean? You can now organize, schedule, and publish your content from your platform of choice. As explained by TikTok: “Today, we are excited to introduce …
Read onHow to Pick the Right Hashtags
On the surface, hashtags seem like the most simple part of social media marketing, but they’re vital for helping users find new things on their social media platform of choice. So that begs the question; how do I pick the right hashtags? First thing we should do is look at what a hashtag actually does. …
Read onTikTok Launches New Interactive Insights Platform
Your TikTok marketing just got a little bit easier! TikTok has just launched a new, interactive insights platform, that enables you to use a range of new filters to discover key data points on your target markets. This new feature is actually very similar to Facebook’s interactive insights tool, which is designed to give you …
Read onStories vs Reels. Which One Should You Use?
When creating a strategy for Instagram marketing, you have plenty of options for posting your organic content. We have your standard posts, Stories, Reels, and IGTV. Today we are going to talk about the differences between Stories and Reels and which one is right for your business.
Read onFacebook User Growth Makes a Comeback
After a less-than-stellar performance in Q4 of 2021, Facebook has managed to get its user growth back on track. This change in performance is easing some of the concerns marketers had about the platform.
Read onElon Musk To Buy Twitter
In a surprising turn, Elon Musk looks to become the sole proprietor of Twitter after the board met on the weekend to vote on accepting his $44 billion takeover offer. Why is this surprising though? $44 billion is quite a lot of money to turn down. But when the offer was initially made, it seemed …
Read onBest Times to Post on Facebook, Instagram, Twitter and LinkedIn
Let’s get this out of the way: the best time to post on any social media platform is going to be highly dependent on your unique audience, and their activity within the app you are using. That being said, the team at Sprout Social has looked at data from their 30,000+ users and determined the …
Read onTwitter is Adding an Edit Button!
This story might not seem like a big deal to most, but if you have been using the Twitter app, you know just how long users have been requesting an edit button. If fact, it was requested so much that it eventually became a meme. But the edit button is now becoming a reality. The …
Read onInstagram Chronological Feed is Back!
Only 4 months since the original announcement, but Instagram is finally making a chronological feed available to all users, along with a new feed-filtering option that will allow you to scroll through posts that are only from your favorite accounts. These features have been in the limited testing phase since January but were released to …
Read onThe Best Instagram Stories Stickers
What is the sign of an effective Instagram Post, Story, or Reel? Sure, views are nice, but engagement is where you start to see real results. When it comes to Posts and Reels, you are really only left with Likes, Comments, and Shares. But Stories has another thing going for it: Stickers. Story Stickers are …
Read onTikTok Closes in on Deal to Keep US Data Private
Remember back in 2020 when President Trump said that TikTok would be banned in the US, sparking an outpouring of emotions from the app’s users, and a major surge in downloads of alternate video apps? The primary reason behind the ban is that the Trump administration was concerned about potential spying by the Chinese Government …
Read onHow To Properly Use Content Recycling
As marketers, we already have a lot to do and not enough time to get it done. This is true if you’re in-house, and even more so if you are living the agency life. It’s not uncommon to feel struck by writer’s block when you need to come up with so new and interesting content, …
Read on10-Minute Uploads are Coming to TikTok
Short-form content is the money-maker at the moment, and with attention spans reducing, it would seem that short-form content would remain the king of social media. But that doesn’t seem to be the case as TikTok is allowing their users to upload videos up to 10 minutes long. As TikTok has recently discovered, effective monetization …
Read onNew Subscription Service For TikTok
TikTok has officially confirmed that they are testing a brand new paid subscription service. This is paving the way for creators on the platform to charge for their content. TikTok didn’t share any major details about when they will roll out this new feature to creators, how many creators are testing the feature, or what …
Read onTikTok Purchase Study, Instagram Stories “Likes”, and Facebook’s Downfall?
Another day, another installment of our Social Media Round-up. Let’s not waste any time and get right into the biggest social media news that’s come out over the past weeks.
Read onIs Meta’s Facebook & Instagram Leaving Europe?
Meta has announced that it is considering shutting down both Facebook and Instagram in Europe if they are not allowed to keep transferring user data back to the US. On January 27, Meta released their annual report where this warning was issued. Over the past several years, Regulators in Europe have been no strangers to …
Read onOur 5 Favorite Tools for Social Media Photography
We all know that social media photography has gotten easier as the years have gone on thanks to yearly improvements in smartphone cameras, new apps coming out on those smartphones, and physical tools to make photography easier. But what are our favorite tools for social media photography? Here are our 5 favorites that you can …
Read onOur Top 5 Tips for Viral TikToks
We all want to know how to make a viral TikTok, or any social media platform for that matter. And we wish it were as simple as following a couple of rules and BAM, you’re TikTok famous, but you can’t go into TikTok marketing with the expectation that you will go viral. That being said, …
Read onWhat did iOS 14 do to Facebook Ads?
Technology is ever-evolving, and that typically means good things for us in the marketing world. But things were a little different with iOS 14 and what that means for Facebook Ads. The iOS 14 update limits user information exchanged with Facebook, preventing specific data collection and sharing. Apple’s App Tracking Transparency framework states that “Privacy …
Read onHow To Use TikTok Hashtags
Hashtags are nothing new in the world of social marketing, so you’d think that TikTok hashtags would be no different, right? Not necessarily. Before we get into the weeds on hashtags, you might want a refresh on our top TikTok marketing tips. But if you’re already caught up, there are some similarities in how you …
Read onTop Social Media Marketing Trends in 2022: What to Know
Top Social Media Marketing Trends in 2022: What to Know It’s that time of year… we’re ready to share our predictions for the top social media marketing trends in 2022! We can’t foresee them all (Facebook rebranding to Meta surprised us last year – though we can now see a world-wide movement to create “work …
Read onSocial Media Round-Up: Snap Ad Buying, Brand Awareness, and TikTok Hashtags
We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.
Read onSocial Media Round-Up: Another Meta and New Instagram Features
We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.
Read onUse These 5 Instagram Story Tips Now!
Use These 5 Instagram Story Tips Now! “Give me alllll the Instagram story tips!” – Every business owner/marketer who knows the value of these swipe-friendly, addictive morsels found at the top of your IG page. We’ve got advice, and we’re happy to share, but we also realize there’s a difference between knowing what to do …
Read onTop 7 Facebook Ads Tips to Get Your Ads Running
Top 7 Facebook Ads Tips to Get Your Ads Running If you had to make an [educated] guess, how many Facebook ads would you say you come across during an average session of mindless scrolling? You’ll probably have to think about it for a bit. That’s because the average social media user is inundated with …
Read onOur Top 6 TikTok Marketing Tips
Our Top 6 TikTok Marketing Tips We’ve told every single one of our clients to get on TikTok and here’s why: The video sharing app exploded during the pandemic, growing nearly 600% on average in 2020 compared to the prior year. And, it continues to threaten Facebook and Instagram as the #1 performing social media …
Read onSocial Media Round-Up: Influencers Not Following the Rules, and Facebook Going Down
It’s time for another scoop of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these delicious social media marketing stories.
Read onReels vs. TikTok: What You Need to Know
Reels vs. TikTok: What You Need to Know If you’ve had the feeling of déjà vu over the last year as you navigate around Instagram, the culprit is likely the new Reels feature. It’s either that or all your friends are posting “photo dump” slideshows so you’re seeing a lot of those on your feed. …
Read onSocial Media Round-Up: New Instagram Algorithm, TikTok & Shopify Partnership, and Twitter Ads Checklist.
Another month, another batch of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these bite-sized social media marketing stories.
Read onSocial Media Round-Up: Instagram Testing New Features, TikTok & Vimeo Team-Up, and Reels Investment.
Social Media is an ever-changing part of digital marketing, and it may seem impossible to stay on top of all the latest info. But that’s why your sweet team at iScream is here! We can give you everything you need to know in one small bowl (or cone), so without further ado, let’s get started. …
Read on9 Instagram Hacks to Boost Your Performance
9 Instagram Hacks to Boost Your Performance Anybody who’s anybody is on Instagram. But not just anybody (or any business) can actually generate engagement or drive sales from this popular platform. Our clients do, and that’s why we’re here to share a few of the strategies and Instagram hacks that we know work. If …
Read onThe Best Way to Reach Your Customers (Hint: It May Be E-Mail Marketing!)
The Best Way to Reach Your Customers (Hint: it may be E-Mail Marketing!) We’re a social media company, but we’re not here to tell you that social media is the only way to reach your customers, because it’s not… while it is a superb way to reach new customers, plus a very good way to …
Read on2021 Social Media Marketing Trends
2021 Social Media Marketing Trends Whether 2021 feels like an exciting new year of possibility or just a bizarre extension of 2020, one thing is for sure – it will bring a slew of new developments in the world of social media! What can you expect in the way of 2021 social media marketing …
Read onEverything You Need to Know About the Clubhouse App
Everything You Need to Know About the Clubhouse App Accidentally, or purposely, you’ve arrived right here, right now, reading this blog, and the sooner you have found it, the more success this article on the Clubhouse App (CHA) can provide. You see, before we dive in on the app’s value, best practices to maximize …
Read onHandle Your Haters: Responding to Negative Social Media Comments
Handle Your Haters: Responding to Negative Comments on Social Media “We never receive negative comments – customers only comment when they are happy!” – said no business owner ever. The reality is, negative comments on social media are bound to happen, but how you respond and take action is in your control. So, let’s …
Read onHot Social Media Tips & Trends – Summer 2020
Social Media Tips & Trends – Summer 2020 In less than 5 minutes, learn a few social media tips and trends, including a simple engagement-boosting Instagram hack, two new features on LinkedIn, and a quick update on the launch of Instagram Reels. It all happens in this spirited video with our Senior Director of iScreamSocialMedia, …
Read onIt’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing
It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing Would you swap out your receptionist for a robot? Your front desk staff for a welcome sign? For the same reason you want your business to have a human face on these fronts, you should want that for your social media …
Read on3 Ways to Drive Leads Using LinkedIn for Business
3 Ways to Use LinkedIn for Business LinkedIn is the social networking site truly designed for networking and LinkedIn for business is no exception. While you’re likely already using the platform personally, you may wonder if it’s worth your time to use it to promote your business. The answer is YES. Unlike other platforms, …
Read onThe Clock is Officially Ticking – Are You Ahead of the TikTok Marketing Game?
The New Recipe for Finding Success with Social Media Marketing (Part 2)
The New Recipe for Finding Success with Social Media Marketing (Part 1)
What the 5 Latest Instagram Updates Mean for Your Business
4 Proven Social Media Marketing Tips to Grow Your Next Event
3 Tips for Maximizing Social Media Engagement Through Writing Better Captions
HIPAA, HITECH & TCPA Compliance in Social Media Marketing
Are Your Social Media Photos Lit? Expert Tips for Lighting Photos.
3 Tips to improve your social media engagement
Do your social media posts leave you feeling like you are shouting into the abyss? Are you posting regularly, yet not attracting the type of engagement you expect? Posting alone is not enough to get growth in followers or increased profitability. If you’ve realized this, read on for our tips for improving your social media …
Read on3 Helpful Tips on Increasing Your Brand’s Exposure
#TBT to the summer of 2014 when seemingly everyone was dumping a bucket of ice over their heads. The ALS Ice Bucket Challenge not only raised $115 Million for ALS Research, it created brand awareness simply by friends seeing what other friends were up to on social media. While viral success may elude you, read …
Read onTips and Tricks to Spruce up Your Evergreen Content
Generating content is one of the more time consuming aspects of social media management. Make your life easier by creating evergreen content. Truly “evergreen” content is anything that stays relevant year over year, building your story for as long as your business is around. Read on to take the guesswork out of creating evergreen content …
Read onYou Can’t Buy Love & You Can’t Buy Real Followers
While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation. This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing …
Read onFacebook Advertisements vs Facebook Boosted Posts
When was the last time you saw a Facebook post from that local whiskey bar you followed a year ago with the Chapin & Gore Old Reserve 6 year that you couldn’t stop talking about? Facebook is limiting the amount of true, user-generated content that it permits you to see — and this isn’t new! …
Read onHow Can You Thrive in a Paid Facebook Post World?
Whether you “like” it or not, Facebook is a place for businesses to advertise everything from watches to whisk(e)y. Can you emoji-ne what a more delightful experience your news feed might become if less of those pesky business posts got in the way and you were able to see more of the posts you like? Facebook …
Read onOutsmarting Facebook’s Algorithm Part 2: Engagement
Are you an architect of amazing Facebook posts that have translated into virtually no leads? If you peruse your Facebook Analytics, chances are you’ll see your organic reach has not only stagnated, but declined. Between January and July 2016 alone, publishers realized a 52% decrease in organic reach as Facebook pushes businesses to invest in paid …
Read onTips to Improve Your Business’ Social Media Presence
Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing …
Read onWhat are the top social media trends for 2018?
T.S Eliot once said, “For last year’s words belong to last year’s language. And next year’s words await another voice.” 2017 was a banner year for social media marketing. With major shifts in the way people consume social media, social media companies regulate it, and vendors innovate creative ways to monetize feeds, trends are shifting …
Read onOutsmarting Facebook’s Algorithm Part 1: Optimizing Your Posts
Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according to Social Flow. According to Hubspot, “a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. For a Page …
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