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The Best Way to Reach Your Customers (Hint: It May Be E-Mail Marketing!)
The Best Way to Reach Your Customers (Hint: it may be E-Mail Marketing!) We’re a social media company, but we’re not here to tell you that social media is the only way to reach...
The Best Way to Reach Your Customers (Hint: It May Be E-Mail Marketing!)
The Best Way to Reach Your Customers (Hint: it may be E-Mail Marketing!) We’re a social media company, but we’re not here to tell you that social media is the only way to reach your customers, because it’s not… while it is a superb way to reach new customers, plus a very good way to …
Read on9 Instagram Hacks to Boost Your Performance
9 Instagram Hacks to Boost Your Performance Anybody who’s anybody is on Instagram. But not just anybody (or any business) can actually generate engagement or drive sales from this popular platform. Our clients do, and that’s why we’re here to share a few of the strategies and Instagram hacks that we know work. If …
Read on2021 Social Media Marketing Trends
2021 Social Media Marketing Trends Whether 2021 feels like an exciting new year of possibility or just a bizarre extension of 2020, one thing is for sure – it will bring a slew of new developments in the world of social media! What can you expect in the way of 2021 social media marketing …
Read onEverything You Need to Know About the Clubhouse App
Everything You Need to Know About the Clubhouse App Accidentally, or purposely, you’ve arrived right here, right now, reading this blog, and the sooner you have found it, the more success this article on the Clubhouse App (CHA) can provide. You see, before we dive in on the app’s value, best practices to maximize …
Read onHandle Your Haters: Responding to Negative Comments on Social Media
Handle Your Haters: Responding to Negative Comments on Social Media “We never receive negative comments – customers only comment when they are happy!” – said no business owner ever. The reality is, negative comments on social media are bound to happen, but how you respond and take action is in your control. So, let’s …
Read onSocial Media Tips & Trends – Summer 2020
Social Media Tips & Trends – Summer 2020 In less than 5 minutes, learn a few social media tips and trends, including a simple engagement-boosting Instagram hack, two new features on LinkedIn, and a quick update on the launch of Instagram Reels. It all happens in this spirited video with our Senior Director of iScreamSocialMedia, …
Read onIt’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing
It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing Would you swap out your receptionist for a robot? Your front desk staff for a welcome sign? For the same reason you want your business to have a human face on these fronts, you should want that for your social media …
Read on3 Ways to Drive Leads Using LinkedIn for Business
3 Ways to Use LinkedIn for Business LinkedIn is the social networking site truly designed for networking and LinkedIn for business is no exception. While you’re likely already using the platform personally, you may wonder if it’s worth your time to use it to promote your business. The answer is YES. Unlike other platforms, …
Read onTikTok TikTok – The Clock is Officially Ticking – Are You Ahead of the Game?
The New Recipe for Social Media Advertising Success (Part 2)
The New Recipe for Social Media Advertising Success (Part 1)
What the 5 Latest Instagram Updates Mean for Your Business
4 Proven Social Media Marketing Tips to Grow Your Next Event
3 Tips for Maximizing Social Media Engagement Through Writing Better Captions
HIPAA, HITECH & TCPA Compliance in Social Media Marketing
Are Your Social Media Photos Lit? Expert Tips for Lighting Photos.
ISSUE #10 — 3 TIPS TO IMPROVE YOUR SOCIAL MEDIA ENGAGEMENT
Do your social media posts leave you feeling like you are shouting into the abyss? Are you posting regularly, yet not attracting the type of engagement you expect? Posting alone is not enough to get growth in followers or increased profitability. If you’ve realized this, read on for our tips for improving your social media …
Read onISSUE #9 — GET BY WITH A LITTLE HELP FROM YOUR FRIENDS
#TBT to the summer of 2014 when seemingly everyone was dumping a bucket of ice over their heads. The ALS Ice Bucket Challenge not only raised $115 Million for ALS Research, it created brand awareness simply by friends seeing what other friends were up to on social media. While viral success may elude you, read …
Read onISSUE #8 — SPRUCE UP YOUR EVERGREEN CONTENT
Generating content is one of the more time consuming aspects of social media management. Make your life easier by creating evergreen content. Truly “evergreen” content is anything that stays relevant year over year, building your story for as long as your business is around. Read on to take the guesswork out of creating evergreen content …
Read onISSUE #7 — YOU CAN’T BUY LOVE & YOU CAN’T BUY REAL FOLLOWERS EITHER
While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation. This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing …
Read onIssue #6 – Facebook Advertisement vs. Boosted Posts
When was the last time you saw a Facebook post from that local whiskey bar you followed a year ago with the Chapin & Gore Old Reserve 6 year that you couldn’t stop talking about? Facebook is limiting the amount of true, user-generated content that it permits you to see — and this isn’t new! …
Read onIssue #5– Living in a Facebook Fantasy World
Whether you “like” it or not, Facebook is a place for businesses to advertise everything from watches to whisk(e)y. Can you emoji-ne what a more delightful experience your news feed might become if less of those pesky business posts got in the way and you were able to see more of the posts you like? Facebook …
Read onISSUE #4 – OUTSMARTING FACEBOOK’S ALGORITHM PART 2: LET’S GET ENGAGED
Are you an architect of amazing Facebook posts that have translated into virtually no leads? If you peruse your Facebook Analytics, chances are you’ll see your organic reach has not only stagnated, but declined. Between January and July 2016 alone, publishers realized a 52% decrease in organic reach as Facebook pushes businesses to invest in paid …
Read onISSUE #3 – IF YOU LIKE IT PUT A LIKE ON IT
Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing …
Read onISSUE #2 – LOOKING INTO THE CRYSTAL BALL: TOP SOCIAL MEDIA TRENDS FOR 2018
T.S Eliot once said, “For last year’s words belong to last year’s language. And next year’s words await another voice.” 2017 was a banner year for social media marketing. With major shifts in the way people consume social media, social media companies regulate it, and vendors innovate creative ways to monetize feeds, trends are shifting …
Read onISSUE #1 – OUTSMARTING FACEBOOK’S ALGORITHM PART 1: OPTIMIZING YOUR POSTS
Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according to Social Flow. According to Hubspot, “a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. For a Page …
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