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Reels vs. TikTok: What You Need to Know

Reels vs. TikTok: What You Need to Know If you’ve had the feeling of déjà vu over the last year as you navigate around Instagram, the culprit is likely the new Reels feature....

Published on Tuesday, May 17th, 2022

TikTok Launches New Interactive Insights Platform

Your TikTok marketing just got a little bit easier! TikTok has just launched a new, interactive insights platform, that enables you to use a range of new filters to discover key data points on your target markets. This new feature is actually very similar to Facebook’s interactive insights tool, which is designed to give you …

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Published on Tuesday, May 10th, 2022

Stories vs Reels. Which One Should You Use?

When creating a strategy for Instagram marketing, you have plenty of options for posting your organic content. We have your standard posts, Stories, Reels, and IGTV. Today we are going to talk about the differences between Stories and Reels and which one is right for your business.

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Published on Tuesday, May 3rd, 2022

Facebook User Growth Makes a Comeback

After a less-than-stellar performance in Q4 of 2021, Facebook has managed to get its user growth back on track. This change in performance is easing some of the concerns marketers had about the platform.

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Published on Tuesday, April 26th, 2022

Elon Musk To Buy Twitter

In a surprising turn, Elon Musk looks to become the sole proprietor of Twitter after the board met on the weekend to vote on accepting his $44 billion takeover offer. Why is this surprising though? $44 billion is quite a lot of money to turn down. But when the offer was initially made, it seemed …

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Published on Tuesday, April 19th, 2022

Best Times to Post on Facebook, Instagram, Twitter and LinkedIn

Let’s get this out of the way: the best time to post on any social media platform is going to be highly dependent on your unique audience, and their activity within the app you are using. That being said, the team at Sprout Social has looked at data from their 30,000+ users and determined the …

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Published on Tuesday, April 12th, 2022

Twitter is Adding an Edit Button!

This story might not seem like a big deal to most, but if you have been using the Twitter app, you know just how long users have been requesting an edit button. If fact, it was requested so much that it eventually became a meme. But the edit button is now becoming a reality. The …

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Published on Tuesday, April 5th, 2022

Instagram Chronological Feed is Back!

Only  4 months since the original announcement, but Instagram is finally making a chronological feed available to all users, along with a new feed-filtering option that will allow you to scroll through posts that are only from your favorite accounts. These features have been in the limited testing phase since January but were released to …

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Published on Tuesday, March 29th, 2022

The Best Instagram Stories Stickers

What is the sign of an effective Instagram Post, Story, or Reel? Sure, views are nice, but engagement is where you start to see real results. When it comes to Posts and Reels, you are really only left with Likes, Comments, and Shares. But Stories has another thing going for it: Stickers. Story Stickers are …

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Published on Tuesday, March 22nd, 2022

When is the Best Time to Post on Instagram?

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Published on Tuesday, March 15th, 2022

TikTok Closes in on Deal to Keep US Data Private

Remember back in 2020 when President Trump said that TikTok would be banned in the US, sparking an outpouring of emotions from the app’s users, and a major surge in downloads of alternate video apps? The primary reason behind the ban is that the Trump administration was concerned about potential spying by the Chinese Government …

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Published on Tuesday, March 8th, 2022

How To Properly Use Content Recycling

As marketers, we already have a lot to do and not enough time to get it done. This is true if you’re in-house, and even more so if you are living the agency life. It’s not uncommon to feel struck by writer’s block when you need to come up with so new and interesting content, …

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Published on Tuesday, March 1st, 2022

10-Minute Uploads are Coming to TikTok

Short-form content is the money-maker at the moment, and with attention spans reducing, it would seem that short-form content would remain the king of social media. But that doesn’t seem to be the case as TikTok is allowing their users to upload videos up to 10 minutes long. As TikTok has recently discovered, effective monetization …

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Published on Thursday, February 24th, 2022

New Subscription Service For TikTok

TikTok has officially confirmed that they are testing a brand new paid subscription service. This is paving the way for creators on the platform to charge for their content. TikTok didn’t share any major details about when they will roll out this new feature to creators, how many creators are testing the feature, or what …

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Published on Tuesday, February 15th, 2022

TikTok Purchase Study, Instagram Stories “Likes”, and Facebook’s Downfall?

Another day, another installment of our Social Media Round-up. Let’s not waste any time and get right into the biggest social media news that’s come out over the past weeks.

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Published on Tuesday, February 8th, 2022

Is Meta’s Facebook & Instagram Leaving Europe?

Meta has announced that it is considering shutting down both Facebook and Instagram in Europe if they are not allowed to keep transferring user data back to the US. On January 27, Meta released their annual report where this warning was issued. Over the past several years, Regulators in Europe have been no strangers to …

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Published on Thursday, February 3rd, 2022

Our 5 Favorite Tools for Social Media Photography

We all know that social media photography has gotten easier as the years have gone on thanks to yearly improvements in smartphone cameras, new apps coming out on those smartphones, and physical tools to make photography easier. But what are our favorite tools for social media photography? Here are our 5 favorites that you can …

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Published on Tuesday, January 25th, 2022

Our Top 5 Tips for Viral TikToks

We all want to know how to make a viral TikTok, or any social media platform for that matter. And we wish it were as simple as following a couple of rules and BAM, you’re TikTok famous, but you can’t go into TikTok marketing with the expectation that you will go viral. That being said, …

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Published on Tuesday, January 18th, 2022

What did iOS 14 do to Facebook Ads?

Technology is ever-evolving, and that typically means good things for us in the marketing world. But things were a little different with iOS 14 and what that means for Facebook Ads. The iOS 14 update limits user information exchanged with Facebook, preventing specific data collection and sharing. Apple’s App Tracking Transparency framework states that “Privacy …

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Published on Tuesday, January 11th, 2022

How To Use TikTok Hashtags

Hashtags are nothing new in the world of social marketing, so you’d think that TikTok hashtags would be no different, right? Not necessarily. Before we get into the weeds on hashtags, you might want a refresh on our top TikTok marketing tips. But if you’re already caught up, there are some similarities in how you …

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Published on Monday, January 3rd, 2022

Top Social Media Marketing Trends in 2022: What to Know

Top Social Media Marketing Trends in 2022: What to Know It’s that time of year… we’re ready to share our predictions for the top social media marketing trends in 2022! We can’t foresee them all (Facebook rebranding to Meta surprised us last year – though we can now see a world-wide movement to create “work …

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Published on Thursday, December 2nd, 2021

Social Media Round-Up: Snap Ad Buying, Brand Awareness, and TikTok Hashtags

We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.  

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Published on Tuesday, November 16th, 2021

Social Media Round-Up: Another Meta and New Instagram Features

We’ve got a Facebook and Instagram-heavy serving of The Scoop this month. So let’s not waste any time and get right into this social media goodness.  

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Published on Monday, November 8th, 2021

Use These 5 Instagram Story Tips Now!

Use These 5 Instagram Story Tips Now! “Give me alllll the Instagram story tips!” – Every business owner/marketer who knows the value of these swipe-friendly, addictive morsels found at the top of your IG page. We’ve got advice, and we’re happy to share, but we also realize there’s a difference between knowing what to do …

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Published on Saturday, November 6th, 2021

Top 7 Facebook Ads Tips to Get Your Ads Running

Top 7 Facebook Ads Tips to Get Your Ads Running If you had to make an [educated] guess, how many Facebook ads would you say you come across during an average session of mindless scrolling? You’ll probably have to think about it for a bit. That’s because the average social media user is inundated with …

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Published on Saturday, November 6th, 2021

Our Top 6 TikTok Marketing Tips

Our Top 6 TikTok Marketing Tips We’ve told every single one of our clients to get on TikTok and here’s why: The video sharing app exploded during the pandemic, growing nearly 600% on average in 2020 compared to the prior year. And, it continues to threaten Facebook and Instagram as the #1 performing social media …

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Published on Tuesday, October 19th, 2021

Social Media Round-Up: Influencers Not Following the Rules, and Facebook Going Down

It’s time for another scoop of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these delicious social media marketing stories.  

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Published on Thursday, October 7th, 2021

Reels vs. TikTok: What You Need to Know

Reels vs. TikTok: What You Need to Know If you’ve had the feeling of déjà vu over the last year as you navigate around Instagram, the culprit is likely the new Reels feature. It’s either that or all your friends are posting “photo dump” slideshows so you’re seeing a lot of those on your feed. …

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Published on Thursday, September 9th, 2021

Social Media Round-Up: New Instagram Algorithm, TikTok & Shopify Partnership, and Twitter Ads Checklist.

Another month, another batch of social media marketing news to make sure you’re staying on top of this ever-changing platform. Let’s not waste any time and get right into these bite-sized social media marketing stories.  

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Published on Wednesday, August 11th, 2021

Social Media Round-Up: Instagram Testing New Features, TikTok & Vimeo Team-Up, and Reels Investment.

Social Media is an ever-changing part of digital marketing, and it may seem impossible to stay on top of all the latest info. But that’s why your sweet team at iScream is here! We can give you everything you need to know in one small bowl (or cone), so without further ado, let’s get started. …

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Published on Tuesday, August 3rd, 2021

9 Instagram Hacks to Boost Your Performance

9 Instagram Hacks to Boost Your Performance   Anybody who’s anybody is on Instagram. But not just anybody (or any business) can actually generate engagement or drive sales from this popular platform. Our clients do, and that’s why we’re here to share a few of the strategies and Instagram hacks that we know work. If …

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Published on Monday, March 29th, 2021

The Best Way to Reach Your Customers (Hint: It May Be E-Mail Marketing!)

The Best Way to Reach Your Customers (Hint: it may be E-Mail Marketing!) We’re a social media company, but we’re not here to tell you that social media is the only way to reach your customers, because it’s not… while it is a superb way to reach new customers, plus a very good way to …

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Published on Wednesday, February 3rd, 2021

2021 Social Media Marketing Trends

2021 Social Media Marketing Trends   Whether 2021 feels like an exciting new year of possibility or just a bizarre extension of 2020, one thing is for sure – it will bring a slew of new developments in the world of social media! What can you expect in the way of 2021 social media marketing …

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Published on Monday, January 18th, 2021

Everything You Need to Know About the Clubhouse App

Everything You Need to Know About the Clubhouse App   Accidentally, or purposely, you’ve arrived right here, right now, reading this blog, and the sooner you have found it, the more success this article on the Clubhouse App (CHA) can provide. You see, before we dive in on the app’s value, best practices to maximize …

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Published on Monday, December 7th, 2020

Handle Your Haters: Responding to Negative Social Media Comments

Handle Your Haters: Responding to Negative Comments on Social Media   “We never receive negative comments – customers only comment when they are happy!” – said no business owner ever. The reality is, negative comments on social media are bound to happen, but how you respond and take action is in your control. So, let’s …

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Published on Tuesday, August 4th, 2020

Hot Social Media Tips & Trends – Summer 2020

Social Media Tips & Trends – Summer 2020 In less than 5 minutes, learn a few social media tips and trends, including a simple engagement-boosting Instagram hack, two new features on LinkedIn, and a quick update on the launch of Instagram Reels. It all happens in this spirited video with our Senior Director of iScreamSocialMedia, …

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Published on Friday, June 26th, 2020

It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing

It’s Time to Get Real: 4 Easy Tips for Authentic Social Media Marketing   Would you swap out your receptionist for a robot? Your front desk staff for a welcome sign?  For the same reason you want your business to have a human face on these fronts, you should want that for your social media …

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Published on Monday, June 15th, 2020

3 Ways to Drive Leads Using LinkedIn for Business

3 Ways to Use LinkedIn for Business   LinkedIn is the social networking site truly designed for networking and LinkedIn for business is no exception. While you’re likely already using the platform personally, you may wonder if it’s worth your time to use it to promote your business. The answer is YES. Unlike other platforms, …

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Published on Tuesday, April 28th, 2020

The Clock is Officially Ticking – Are You Ahead of the TikTok Marketing Game?

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Published on Tuesday, April 7th, 2020

The New Recipe for Finding Success with Social Media Marketing (Part 2)

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Published on Wednesday, January 15th, 2020

The New Recipe for Finding Success with Social Media Marketing (Part 1)

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Published on Tuesday, January 7th, 2020

Social Media Marketing 2019 to 2020: What to Know

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Published on Monday, December 9th, 2019

What the 5 Latest Instagram Updates Mean for Your Business

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Published on Thursday, November 14th, 2019

4 Proven Social Media Marketing Tips to Grow Your Next Event

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Published on Tuesday, October 15th, 2019

3 Tips for Maximizing Social Media Engagement Through Writing Better Captions

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Published on Tuesday, March 12th, 2019

HIPAA, HITECH & TCPA Compliance in Social Media Marketing

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Published on Monday, January 21st, 2019

Are Your Social Media Photos Lit? Expert Tips for Lighting Photos.

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Published on Tuesday, October 9th, 2018

3 Tips to improve your social media engagement

Do your social media posts leave you feeling like you are shouting into the abyss? Are you posting regularly, yet not attracting the type of engagement you expect? Posting alone is not enough to get growth in followers or increased profitability. If you’ve realized this, read on for our tips for improving your social media …

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Published on Thursday, June 14th, 2018

3 Helpful Tips on Increasing Your Brand’s Exposure

#TBT to the summer of 2014 when seemingly everyone was dumping a bucket of ice over their heads. The ALS Ice Bucket Challenge not only raised $115 Million for ALS Research, it created brand awareness simply by friends seeing what other friends were up to on social media. While viral success may elude you, read …

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Published on Wednesday, May 23rd, 2018

Tips and Tricks to Spruce up Your Evergreen Content

Generating content is one of the more time consuming aspects of social media management. Make your life easier by creating evergreen content. Truly “evergreen” content is anything that stays relevant year over year, building your story for as long as your business is around. Read on to take the guesswork out of creating evergreen content …

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Published on Monday, April 23rd, 2018

You Can’t Buy Love & You Can’t Buy Real Followers

While the competitive business world can often feel like a contact sport, being known in your community as someone who has integrity and is trustworthy will help establish a strong reputation.  This includes your social media presence. Much has changed within social media in the last few years. In a field where Instagram influencer marketing …

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Published on Wednesday, February 28th, 2018

Facebook Advertisements vs Facebook Boosted Posts

When was the last time you saw a Facebook post from that local whiskey bar you followed a year ago with the Chapin & Gore Old Reserve 6 year that you couldn’t stop talking about?  Facebook is limiting the amount of true, user-generated content that it permits you to see — and this isn’t new! …

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Published on Wednesday, February 28th, 2018

How Can You Thrive in a Paid Facebook Post World?

Whether you “like” it or not, Facebook is a place for businesses to advertise everything from watches to whisk(e)y.  Can you emoji-ne what a more delightful experience your news feed might become if less of those pesky business posts got in the way and you were able to see more of the posts you like?  Facebook …

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Published on Thursday, January 18th, 2018

Outsmarting Facebook’s Algorithm Part 2: Engagement

Are you an architect of amazing Facebook posts that have translated into virtually no leads?  If you peruse your Facebook Analytics, chances are you’ll see your organic reach has not only stagnated, but declined.  Between January and July 2016 alone, publishers realized a 52% decrease in organic reach as Facebook pushes businesses to invest in paid …

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Published on Monday, January 15th, 2018

Tips to Improve Your Business’ Social Media Presence

Beyoncé’s Instagram feed is just as brazen as she is (See for yourself), often making the national news with her latest posts. Queen B’s Instagram, however, underscores a particular digital phenomenon – most viral accounts go viral due to television spots, PR, celebrity, or (more likely) luck. While being famous is one approach to growing …

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Published on Thursday, December 28th, 2017

What are the top social media trends for 2018?

T.S Eliot once said, “For last year’s words belong to last year’s language. And next year’s words await another voice.” 2017 was a banner year for social media marketing. With major shifts in the way people consume social media, social media companies regulate it, and vendors innovate creative ways to monetize feeds, trends are shifting …

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Published on Sunday, October 1st, 2017

Outsmarting Facebook’s Algorithm Part 1: Optimizing Your Posts

Many businesses have found that their Facebook organic reach has been declining. Just between January and July 2016 publishers saw a 52% decrease in organic reach according to Social Flow. According to Hubspot, “a Page with 10,000 fans could expect just 650 of them to actually see that Page’s posts in their News Feeds. For a Page …

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