Part 2: The New Recipe for Social Media Advertising Success
Last month we related social media advertising to chocolate chip cookies (Miss the newsletter? Check out Part 1 here) and discussed why social media advertising – aka paid social – has changed over the years. Since the launch of that newsletter, our world has changed dramatically and now you may be thinking…
My business shouldn’t invest in social media ads during this time!
The fact is, you’re not alone – your competitors are thinking the same thing – which is exactly why now is actually the best time to take advantage of paid social ads. With so many other businesses pulling advertising spend, cost-per-impressions on Facebook ads has dropped significantly, making it more affordable to reach your clients. And, with over 90% of the country at home, your clients are scrolling their feeds now more than ever.
We have real data reflecting these results from our iScreamSocialMedia clients. Take for example our Plastic Surgery client’s Orbera Weight Loss System Facebook campaign, which resulted in 60% more leads in March than in February, and at a lower cost-per-click! Wondering how can we help your business? Reach out today via e-mail GetTheScoop@iScreamSocialMedia.com or call (305) 455-0720.
In this month’s newsletter, we’ll continue the cookie analogies and also review the key ingredients to the new recipe for social media advertising success.
4. Stir & Bake
We wish there was one consistent recipe for social media advertising, but ultimately it depends on your marketing goals, audience behavior, and data analysis. First, you have to know the purpose of your ads – Drive more sales? Promote an online event? Increase awareness of a new service? Next, you must know your audience in order to target them in their own ideal way. Last, you have to make strategic decisions based on the data available to a relevant and welcoming presence in new feeds.