The New Recipe for Social Media Advertising Success (Part 2)
Last month we related social media advertising to chocolate chip cookies (Miss the newsletter? Check it out here.) and discussed why social media advertising – aka paid social – has changed so dramatically over the years. This month we’ll continue the cookie analogies and also review the key ingredients to the new recipe for social media advertising success. Preheat your ovens and let’s get started…
4. Stir & Bake
We wish there was one consistent recipe for social media advertising, but ultimately it depends on your marketing goals, audience behavior, and data analysis. First, you have to know the purpose of your ads – Drive more sales? Promote an event? Increase awareness for a new service? Next, you must know your audience in order to target them in their own ideal way. Last, you have to make strategic decisions based on the data available to a relevant and welcomed presence in new feeds.